Profile cover photo
Profile photo
Jascha Kaykas-Wolff
Jascha Kaykas-Wolff's posts

Post has shared content
Our guest for this Friday's Hangout believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. Seems like good advice.

+Jascha Kaykas-Wolff   is the current Marketing Officer at BitTorrent, well-known for its decentralized, peer-to-peer protocol, typically used for file-sharing.

Post has attachment

Post has attachment

Post has shared content
#MarTech  Speaker Notes

+Jascha Kaykas-Wolff,@kaykas 
CMO, BitTorrent

Agile Marketing: News Ways of Managing a New Era of Marketing (and Business)
Presentation (loved this design!): 

• CEOs backgrounds are sales, they’re used to revenue generation.
• Agile development - waterfall.

• Customer = Marketing.
• VS. Customer = Customer.
- but when we got the technology to let customers be customers in the eyes of analytics, the business processes stopped working. 
- check out the agile development manifesto (
• Customer = Channel. 
- marketing is bound to the same challenge engineers are tied to for the past 20 years … 

Storytelling is math. 
- Example of asking kids to tell a story, then to tell the story from a different perspective. 
- The best storytellers were the math kids. :) 
- The person who’s collecting / analyzing the data is the one who will know the story best. 

-  Re: hiring: character and plot - words are seeds. 
-  The agile process relies on good communications. 
• Must be good at math: hypothesis testing (prove, or more importantly disprove, theories). 

-  Good, quality feedback is one of the best ways to grow emotional stability and health of an organization. 
-  Pair development (look into:
-  Describe, analyze, evaluate. (stand-up, scrum team) - the need for positive feedback. 

The Backlog Is Your Priority
-  If the CEO talks corporate strategy, if often doesn’t resonate to the ranks. It should though.  

Culture Is More than Words
- What’s the muscle memory of your organization?

How to Get Started
-  Find a project that flexes muscles across departments.
-  Once it’s run-through, be the person to help celebrate it.

•• New Book  _Growing Up Fast: How New Agile Practices Can Move Marketing and Innovation Past the Old Business Stalemates_


• Challenges: Finding teams that are truly autonomous, and fully able to prioritize and make decisions. (Note: PR 2020 can’t do this because often clients make priorities and decisions.)
• You have to be in the work and participating if anyone is going to listen to you. 

Post has shared content
What lessons can you learn about content marketing from the CMO of BitTorrent? Find out in this interview with +Jascha Kaykas-Wolff where he discusses strategy, audience, visuals, ROI and lessons from Alice in Wonderland.

This interview is a great primer for the upcoming series of Content Marketing in Wonderland eBooks we're publishing starting Aug 4th and the +Content Marketing Institute #CMWorld conference in Sept.

Post has attachment

Post has attachment

Post has attachment

Post has attachment

Post has attachment
Animated Photo
Wait while more posts are being loaded