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joel lim
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65 followers
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Thots on new embedded model for mainstream n digital: on a set of accounts have one creative digital team for every two ATL creative teams. Dgtl team delivers concept n liaises with production agency. To expect ATL team to deliver digital innovation is a tall order because dgtl is more than just a medium. Unless the agency is happy to lead with ATL all the time. Which will be the result of expecting ATL team to do it all.

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Compressor in Ableton; wished I learnt how to use it earlier!

Check out my latest track Be With You http://soundcloud.com/interlinear

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Is all the LoSoMo stuff on the web as we know it starting to feel old? As web 2.0 unravels, any decent creative should think, well, creatively: http://t.co/P8VLnlC1
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Milla, viola n Micah will leave for Norway on Thursday. Boo.
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Milla, mom in law, here till Thursday when Vi leaves with her
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Google+, I love your mobile app design.
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I support the January 18th Wikipedia blackout to protest SOPA and PIPA. Show your support here http://tinyurl.com/7vq4o8g
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I support the January 18th Wikipedia blackout to protest SOPA and PIPA. Show your support here http://tinyurl.com/7vq4o8g
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