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Berners Marketing
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Marketing solutions for ambitious law firms
Marketing solutions for ambitious law firms

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Introducing IDAHO® - our workflow solution for expert knowledge and content management.

Sue Bramall ventures into the world of software development with the launch of IDAHO® after two years of effort – a workflow software which now helps us to manage the planning, production, authorisation and distribution of expert knowledge and content.
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Out of this world: how far reaching is your communications strategy in 2018?

Scientists searching for extra-terrestrial intelligence recently sent message to Lutyen’s Star - Sue Bramall suggests seven ways in which you can make sure your communications strategy is ‘out of this world’ in 2018.
Berners Marketing - Articles
Berners Marketing - Articles
bernersmarketing.com
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Building the business and getting more work, Sue Bramall to present at Law Management Section Finance and Business Forum.

Sue Bramall will be leading a workshop at this year’s Law Management Section Finance and Business Forum on building business and getting more work on at the Law Society on 14 November.
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3 October - Cross-selling legal services - Maximising the lifetime value of your clients

Nice to be working with Simon McNidder of Database FirstAid to present webinar on Cross Selling Legal Services on 3 October for the Law Society Law Management Section
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Sue Bramall to speak at Civil Litigation autumn half-day conference on converting enquiries into business.

Sue Bramall will be speaking on the business development panel at this year’s Civil Litigation autumn half-day conference on 28 September.

The panel will discuss marketing in the digital age, business development and converting enquiries into business and winning new work from existing clients.
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Strategic legal content? Or just a space filler? (first published in LawTalk, the newsletter of the NZ Law Society)

Producing regular legal content is essential to keeping your firm’s website current and in the limelight. However, is your content serving a purpose, or is it just there to fill space?

Sue Bramall explores the ins and outs of creating quality, strategic, and SEO rich content in an article for LawTalk, the newsletter of the New Zealand Law Society.
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2017 NatWest Legal Benchmarking Report encourages firms to increase bus-dev resources

The latest Natwest and Robert Mowbray benchmarking survey reports significant revenue growth and encourages firms to ‘look at employing some more business development professionals to help fee-earners to become more productive. Fee earners will never be fully productive if they have to spend too much time doing business development activities.’
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The 2016 Competition and Markets Authority (CMA) report found that clients find it difficult to “make informed choices because there is very little transparency about price, service and quality”.

Following the publication of the Premonition UK High Courts Report 2017, Sue Bramall asks whether artificial intelligence (AI) can remedy some of the weaknesses inherent in the legal directories and comparison websites.
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Psst - How much is your marketing budget?

Knowing which opportunities to investigate and which to ignore can be difficult if your firm does not have a detailed budget to accompany your marketing plan. In this article, Sue Bramall explores the issues facing law firms with marketing budgets and how to recognise if you are getting a good deal.
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