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Erica Roberts
Works at ZRT Laboratory
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A fun way to think about content is what I call “The Taco Bell Strategy”. You essentially have some ingredients. These ingredients are basically awesome and when put together become even greater than their individual sums. #Content   #Marketing  
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Hi Erica, sorry to reach you this way but I bought chatterbox-media.com a year ago and am trying to use google for business but you have already claimed the account. Can you shoot me an email at tiff017@aol.com.
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Here’s what we know: besides the obvious social media and SEO benefits, content marketing is a tried-and-true method to building an audience that builds a business. #Marketing   #ContentMarketing   #SocialMedia  
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Erica Roberts

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#Facebook said that it will be "talking about News Feed, and taking a deeper look at the ranking algorithms that determine which stories appear at the top of your feed.”
15-second ads will begin appearing later this year.
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Brace yourselves  - video ads are coming to a Facebook Newsfeed near you.
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Search starts with the web. It's made up of over 30 trillion individual pages and it's constantly growing. Google navigates the web by crawling. That means we follow links from page to page. Site owne...
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The potential for Google Glass 
 
Here's a scenario: "It's 2015 and you've just arrived back in New York City from a weekend trip. You're standing in Times Square when it occurs to you that you're hungry. So, literally in the blink of an eye, you call up information about all the nearby restaurants. You realize, however, that you could also use some companionship so you say 'friends nearby restaurants.' Just then you see that a pal of yours has checked in to Fannelli Cafe in SoHo. You quickly text him and arrange to meet. When you call up directions, you get an offer for $2 off your first Guinness. All thanks to Google Glass."

Here's how +Google Glass could change advertising in the future: http://on.mash.to/XZ2fl1

What do you think about the potential for Google Glass?
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There’s something about a New Yorker article, isn’t there? It’s the humor, the depth and substance. The staying power. The storytelling.   #Marketing  
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+Gap wants to create a "pop culture moment" for its fall Back to Blue campaign, and it's turning to Tumblr to create it. #Tumblr   #SocialMedia   #Marketing  
Gap wants to create a "pop culture moment" for its fall Back to Blue campaign, and it's turning to Tumblr to create it.
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Scientific breakthrough lets iOS app SnappyCam take 20 full-res photos PER SECOND - http://tcrn.ch/15wvEaV
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Twitter gears up to launch a new ad retargeting exchange to allow brands to retarget ads to site visitors when they are on Twitter.  #advertising  
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The modern marketer is part artist, part scientist. The creative ability to write compelling content, craft stunning visual elements and connect with people through social media should be matched by the ability to dig deep into analytics and make sound decisions, understand the ROI of what you're doing and understand budgeting and operations.

Great infographic here from Salesforce and Pardot. #infographic   #marketing   #socialmediamarketing  
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People
In her circles
165 people
Have her in circles
149 people
Mark Babbitt's profile photo
Alishia Buffum's profile photo
Fedor Ustinenko's profile photo
Mahmoud Nasser's profile photo
anna loktionova's profile photo
Ace Martin's profile photo
James Blood's profile photo
Евгений Кондрашин's profile photo
Bill Bassman's profile photo
Basic Information
Gender
Female
Work
Employment
  • ZRT Laboratory
    Marketing and Business Development, 2012 - present
  • Deanna Maio Coaching & Consulting
    Online Business Manager, 2011 - 2012
  • Chatterbox Media LLC
    Social Media Consultant, 2012
  • YouTern
    Social Media Coordinator, 2011 - 2012
Erica Roberts's +1's are the things they like, agree with, or want to recommend.
Dude, Where'd Ashton Learn to Speak Like That?
www.linkedin.com

Ashton Kutcher started his acceptance speech for his Teen Choice Award on Sunday night joking that he’s the “old guy.” It was hard to tell w

Today Facebook Is Changing How Your News Feed Works
www.businessinsider.com

15-second ads will begin appearing later this year.

PostRocket | The Smart, Facebook Newsfeed and EdgeRank Optimized Publish...
getpostrocket.com

PostRocket analyzes your Facebook Page's Insights data to automatically optimize your posts to reach more people and simplifies your entire

How to rank highly in YouTube searches
econsultancy.com

Just as you can use traditional Search Engine Optimisation (SEO) techniques to make your web pages more visible in online searches, you can

End Piracy, Not Liberty – Google
www.google.com

Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in the U.S.. Two bills bef

Social Media Today
plus.google.com

The world's best thinkers on social media

INCREDIBOX
www.incredibox.com

Express your musicality, pump it up and chill!

How Does That Make You Buy?: Beware of "Best Customer" Marketing
www.howdoesthatmakeyoubuy.com

Beware of "Best Customer" Marketing. Liz Strauss wrote a post a few weeks ago about a large clothing company that sent her an emai

How Search Works - The Story – Inside Search – Google
www.google.com

Search starts with the web. It's made up of over 30 trillion individual pages and it's constantly growing. Google navigates the web by crawl

The 27 Rules of Conquering the Gym
online.wsj.com

Sweating is a good way to begin 2012. But if you're going to join a gym—or returning to the gym after a long hibernation—consider the follow

ZRT Laboratory
plus.google.com

Lab Testing Made Simple!

Young Careerists and Entrepreneurs Connect at Innovative “1,000 Voices”...
pitchengine.com

1 weekend. 1,000 boldly ambitious young careerists. 1 life-shifting event. March 23-25. 1KV NYC. http://1KVLive.com

Perfect Expectations of We (and Them) and Ourselves | ConverStations
www.converstations.com

If you've read somewhere that controversy sells, consider the inventory you're going to market with ... and write about that (or the benefit

8 Ways to Improve Your Social Standing by Vala Afshar | Switch and Shift
switchandshift.com

“Sometimes we spend more time than we should defending the old thing, instead of working to take advantage of the new thing.” Seth Godin. To

Erica Roberts's professional profile
path.to

Path.To is a professional directory designed to showcase individual talent, passion and experience in a unique, meaningful way.

Oprah Winfrey's Twitter flub
latimesblogs.latimes.com

The retired talk show queen issued an apology Monday after sending out a blast the night before to her Twitter followers, particularly those

Spotted on Campus: Superstitions
blog.campusexplorer.com

Today is Friday the 13th,  and for many a very superstitious day. The number 13 is often associated with bad luck - it's why some buildings

The 12 Most Important Business Lessons from Your Mentor | 12 Most
12most.com

Mentors are like an alarm clock - you may not like what they say, but it's always the truth. Advice from Mark Babbitt on mentoring.