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Erica Roberts
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148 followers
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Erica's posts

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A fun way to think about content is what I call “The Taco Bell Strategy”. You essentially have some ingredients. These ingredients are basically awesome and when put together become even greater than their individual sums. #Content   #Marketing  

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There’s something about a New Yorker article, isn’t there? It’s the humor, the depth and substance. The staying power. The storytelling.   #Marketing  

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Here’s what we know: besides the obvious social media and SEO benefits, content marketing is a tried-and-true method to building an audience that builds a business. #Marketing   #ContentMarketing   #SocialMedia  

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+Gap wants to create a "pop culture moment" for its fall Back to Blue campaign, and it's turning to Tumblr to create it. #Tumblr   #SocialMedia   #Marketing  

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#Facebook said that it will be "talking about News Feed, and taking a deeper look at the ranking algorithms that determine which stories appear at the top of your feed.”

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Scientific breakthrough lets iOS app SnappyCam take 20 full-res photos PER SECOND - http://tcrn.ch/15wvEaV
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Brace yourselves  - video ads are coming to a Facebook Newsfeed near you.

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Twitter gears up to launch a new ad retargeting exchange to allow brands to retarget ads to site visitors when they are on Twitter.  #advertising  

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The modern marketer is part artist, part scientist. The creative ability to write compelling content, craft stunning visual elements and connect with people through social media should be matched by the ability to dig deep into analytics and make sound decisions, understand the ROI of what you're doing and understand budgeting and operations.

Great infographic here from Salesforce and Pardot. #infographic   #marketing   #socialmediamarketing  
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