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Amy Sample
Works at PBS
Attended Georgetown University
Lived in Indianapolis, IN
268 followers|8,909 views
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Amy Sample

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In case you missed it before the holidays, check out my guide to custom dashboards in Google Analytics with specific examples for #pubmedia stations.
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Amy Sample

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Great presentation that reminds me of work I did with +Terry Pittman and +Steve Kukla at AOL. Persona management is still a big missing component in social networks. Thinking Google+ could become your social broadcasting operations center. In other words, publish at Google+ once, but have postings show up in other social networks based on what mindset you are in or what persona you are managing. "Here's The Presentation That Inspired Google+" http://read.bi/o5CqVz
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Steve Kukla's profile photoTerry Pittman's profile photo
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Thanks for sharing the press and for the reference to our collaboration. I still use our "Communiscape" framework (aka "Experience Targets" all the time. It was great to work with you and Steve. Maybe we'll be able to put together the team again down the road.
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Amy Sample

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A Capitol Fourth | Watch Steve Martin Sizzle on A Capitol Fourth
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Interesting that my first few connections on Google+ are the same first connections that were on every other social network. Guess I have a core group of fellow early adopters.
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Amy Sample

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Hey #measure, a colleague wants to learn a lot more about research and Analytics. Any advice for mentoring someone who is not a direct report?
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Amy Sample's profile photoJennifer Day's profile photo
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can you DM me your email through twitter?
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Amy Sample

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Google+ follow recommendations are suddenly a lot more relevant to me. I do find it interesting that my #measure circle outnumbers my #pubmedia circle 2:1.
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I guess conference sponsorship works. I just recommended three vendors who sponsored eMetrics to a colleague even though I only do business with one of them.
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Well, I certainly get a lot more e-mail now thanks to Google+.
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Ah! Thank you. I figured it was just Google's way of amping up Gmail ad impressions ;)
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Amy Sample

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I can't help but think that social media has learned nothing from Ghostbusters: "Don't cross the streams." - Egon
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People
Have her in circles
268 people
Joy Parker's profile photo
Beatrice Alvarez's profile photo
Mike Jenkins's profile photo
Joseph Frye's profile photo
Victor Acquah's profile photo
Brian Muldowney's profile photo
Anne Bentley's profile photo
David Dickinson's profile photo
Niki Jeen's profile photo
Work
Occupation
Web Analytics
Employment
  • PBS
    Director, Web Analytics, 2007 - present
  • AOL
    Sr. Manager, 2000 - 2007
  • USAToday
    Analyst, 1999 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Indianapolis, IN - Chicago, IL - Alexandria, VA - Athens, GREECE
Links
Story
Introduction
I manage Web Analytics at PBS. I'm passionate about consumer behavior on the web and technology adoption. I specialize in bringing together analytics, research, and competitive intelligence to drive business strategies. These days, I am particularly interested in cross-platform media measurement.
Bragging rights
My husband and I have two beautiful little girls.
Education
  • Georgetown University
    Business, 2006 - 2008
  • DePaul University
    Marketing, 1992 - 1996
Basic Information
Gender
Female