Profile

Cover photo
Amy Sample
Works at PBS
Attended Georgetown University
Lived in Indianapolis, IN
291 followers|10,328 views
AboutPostsPhotosYouTube

Stream

Amy Sample

Shared publicly  - 
 
In case you missed it before the holidays, check out my guide to custom dashboards in Google Analytics with specific examples for #pubmedia stations.
1
Narisara Porntairut's profile photo
 
ไม่มึปัญญาแล้วหลอไอ้ควาย

 ·  Translate
Add a comment...

Amy Sample

Shared publicly  - 
 
Great presentation that reminds me of work I did with +Terry Pittman and +Steve Kukla at AOL. Persona management is still a big missing component in social networks. Thinking Google+ could become your social broadcasting operations center. In other words, publish at Google+ once, but have postings show up in other social networks based on what mindset you are in or what persona you are managing. "Here's The Presentation That Inspired Google+" http://read.bi/o5CqVz
2
Steve Kukla's profile photoTerry Pittman's profile photo
2 comments
 
Thanks for sharing the press and for the reference to our collaboration. I still use our "Communiscape" framework (aka "Experience Targets" all the time. It was great to work with you and Steve. Maybe we'll be able to put together the team again down the road.
Add a comment...

Amy Sample

Shared publicly  - 
 
Well, I certainly get a lot more e-mail now thanks to Google+.
1
Eric Peterson's profile photoAmy Sample's profile photo
2 comments
 
Ah! Thank you. I figured it was just Google's way of amping up Gmail ad impressions ;)
Add a comment...
In her circles
74 people
Have her in circles
291 people
Виктор Поляков's profile photo
Gaurav Tiwari's profile photo
Dan Schaupner's profile photo
Larry Hernandez's profile photo
Chris Sweet's profile photo
enrique gonzales's profile photo
David Dickinson's profile photo
Azad Aydogan's profile photo
Brook Ellingwood's profile photo

Amy Sample

Shared publicly  - 
 
Hey #measure, a colleague wants to learn a lot more about research and Analytics. Any advice for mentoring someone who is not a direct report?
1
Amy Sample's profile photoJennifer Day's profile photo
3 comments
 
can you DM me your email through twitter?
Add a comment...

Amy Sample

Shared publicly  - 
 
Google+ follow recommendations are suddenly a lot more relevant to me. I do find it interesting that my #measure circle outnumbers my #pubmedia circle 2:1.
1
Add a comment...

Amy Sample

Shared publicly  - 
 
I guess conference sponsorship works. I just recommended three vendors who sponsored eMetrics to a colleague even though I only do business with one of them.
1
Add a comment...

Amy Sample

Shared publicly  - 
 
I can't help but think that social media has learned nothing from Ghostbusters: "Don't cross the streams." - Egon
1
Add a comment...

Amy Sample

Shared publicly  - 
 
Interesting that my first few connections on Google+ are the same first connections that were on every other social network. Guess I have a core group of fellow early adopters.
2
Add a comment...
People
In her circles
74 people
Have her in circles
291 people
Виктор Поляков's profile photo
Gaurav Tiwari's profile photo
Dan Schaupner's profile photo
Larry Hernandez's profile photo
Chris Sweet's profile photo
enrique gonzales's profile photo
David Dickinson's profile photo
Azad Aydogan's profile photo
Brook Ellingwood's profile photo
Work
Occupation
Web Analytics
Employment
  • PBS
    Director, Web Analytics, 2007 - present
  • AOL
    Sr. Manager, 2000 - 2007
  • USAToday
    Analyst, 1999 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Indianapolis, IN - Chicago, IL - Alexandria, VA - Athens, GREECE
Links
Story
Introduction
I manage Web Analytics at PBS. I'm passionate about consumer behavior on the web and technology adoption. I specialize in bringing together analytics, research, and competitive intelligence to drive business strategies. These days, I am particularly interested in cross-platform media measurement.
Bragging rights
My husband and I have two beautiful little girls.
Education
  • Georgetown University
    Business, 2006 - 2008
  • DePaul University
    Marketing, 1992 - 1996
Basic Information
Gender
Female