I’m an experience designer with a strong focus on large-scale websites and enterprise systems. I’m a strong advocate of Agile and Lean environments where outcomes are the focus not deliverables.
I've been fortunate enough to work with global marketing teams and brand guardians of some top drawer companies such as Mars, Virgin, G4S, Wren Kitchens, HIAB, Cargotec, Moffett, The FA, Laithwaites to name a few.
I have over 20 years experience in the creative industry as a classically trained graphic designer, front-end developer, technical director and creative director. My background as a creative has given me the skills and experience to thrive at ideation and design collaboration. My background in tech has given me the skills and experience to harness my ideation and deliver in a way that achieves maximum usability via a user-centred design approach.
I thrive on problem solving whether it’s increasing conversion rates on lead generation/eComm websites or designing enterprise tools that improve efficiency and productivity. I relish turning problems statements into hypothesis, and design solutions into improved KPIs.
UX research: usability testing, contextual research, task analysis, heuristic evaluations, expert reviews.
UX Design: ideation and collaborative design facilitation, wireframing and prototyping, IA design
Digital: HTML5/CSS3/JQuery, SEO, usability and accessibility, branding, corporate ID, typography, analytics and reporting.