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Human Factors International
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“There was more in the realm of user experience I needed to learn that not even hands-on experience could teach me. There were best practices, methods, techniques, tools and everything else that I wanted to know how and when to apply.” Read the full interview with Krista: http://ow.ly/Q95Ec
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HFI looks forward to meeting you at UXPA 2015 in San Diego, June 22-25, at the beautiful Loews Coronado Bay Resort. CEO and Founder Eric Schaffer will be attending the conference along with Global President Jay More and Global Chief of Technical Staff Apala Lahiri. Come to our booth and meet Mary Michaels, our Global Director of Training, and Business Director Jonathan Sinton. Come and check out our Exclusive UXPA Special offers and try out the user experience of Virtual Reality on the Samsung Gear VR Headset at our booth. We look forward to seeing you at UXPA! uxpa2015.org
Reflections from UXPA 2013's Hero Scholars. Thanks to the generosity of 2013 Hero Sponsors PayPal and Walmart Labs, seven UX students from around the world were selected to attend UXPA 2013, July 9-12, in Washington, D.C., USA. Here's what they had to say about their experiences.
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I have always wanted my development to be closer to the user. I really need for my work to make an impact and to be meaningful. The closer I can get to the people who use it, the more satisfying it is for me. I actually feel like I am doing something that matters to a person, rather than just working with technology.
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Jeff Werness is HFI's CUA of the Month for March 2015. "“There has been a fundamental shift from treating digital as a new advertising medium to digital being intrinsic to the human conversation. A big change occurred when we started to move into digital and understand that it is all about giving the customers what they want and need, whether they expressed it or not.” http://ow.ly/JZlA3
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James Green is HFI's CUA of the Month for February, 2015. “Removing obstacles is what draws me to improving UX, and also to accessibility where the stakes are higher: the problems we’re solving often go beyond making it easier to do something to making it possible.”
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10 phrases that you need to add to your vocabulary right now. Each of these words or phrases relates to user experience, and in essence are part of the design process. http://ow.ly/x3F89
Reading an article entitled 10 UX Phrases and Terms to Know Right Now on Design Shack.
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“My advice for those who want to enter this field of usability: do as much up front learning as possible. Work on core soft skills like presenting, selling, analyzing, and organizing. Look into the HFI certification programs. No need for a full degree, get the CUA from HFI. The cost savings compared to a degree is significant and you will get what you need to be successful.”
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“My passion is digital marketing and conversion optimization. I love my job because everything is measurable in the digital space, and I can make intelligent business decisions based on data versus opinion.”
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"Complex tools can still provide in-depth functionality without overwhelming the user. As product developers and designers, we can do more to understand the ideal workflows, processes, environments, and constraints of the users to provide a better experience and reduce the friction involved with completing a task."
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UX Formula of the Day: Content + Strategy = Positive User Experience... The same can be applied for HFI; UX Training + Thought Leadership = ROI see US in action; http://ow.ly/x6wio
Math is fun, isn’t it? Let’s face it, to market a business well, you must have great content where your users expect to find it. Content is everywhere you look; it’s videos and blogs, website c…
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Eric Schaffer points the way to better physical device design. Learn how to improve your products in our training; http://ow.ly/x1kwQ
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Have them in circles
264 people
Sondra Duckert's profile photo
David Schulz's profile photo
Roland Barge's profile photo
ProtoTest's profile photo
Manas S's profile photo
saleh almwied's profile photo
mychoco candy's profile photo
David Jakobsson's profile photo
Tim Hayes's profile photo
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641-472-4480
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World leader in user-centered design
Introduction

Welcome Google+ users

Human Factors International (HFI) is a world leader in user experience (UX) design offering a complete suite of user-centered design services, including: consulting, training, and certification.

We have 8 different training courses offered throughout the year in North America, Europe, Asia, and South Africa. These courses lead to certification as a Certified Usability Analyst™ (CUA) and Certified User Experience Analyst™ (CXA). There are now over 5,000 UX practitioners who have received their CUA certification.