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Human Factors International
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"Complex tools can still provide in-depth functionality without overwhelming the user. As product developers and designers, we can do more to understand the ideal workflows, processes, environments, and constraints of the users to provide a better experience and reduce the friction involved with completing a task."
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UX Formula of the Day: Content + Strategy = Positive User Experience... The same can be applied for HFI; UX Training + Thought Leadership = ROI see US in action; http://ow.ly/x6wio
Math is fun, isn’t it? Let’s face it, to market a business well, you must have great content where your users expect to find it. Content is everywhere you look; it’s videos and blogs, website c…
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Eric Schaffer points the way to better physical device design. Learn how to improve your products in our training; http://ow.ly/x1kwQ
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Exciting HFI NEWS; in 3 wks Eric Schaffer teaches the new FOUNDATIONS Course in CHICAGO! An exciting opportunity not to be missed! Full Course info here; http://ow.ly/wTu30
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Thank you UX Motel! -- nice to have a little recognition... HFI has a few secrets up our sleeve re; UX & Social; http://ow.ly/wSQJA
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In their circles
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254 people
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Jeff Werness is HFI's CUA of the Month for March 2015. "“There has been a fundamental shift from treating digital as a new advertising medium to digital being intrinsic to the human conversation. A big change occurred when we started to move into digital and understand that it is all about giving the customers what they want and need, whether they expressed it or not.” http://ow.ly/JZlA3
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James Green is HFI's CUA of the Month for February, 2015. “Removing obstacles is what draws me to improving UX, and also to accessibility where the stakes are higher: the problems we’re solving often go beyond making it easier to do something to making it possible.”
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10 phrases that you need to add to your vocabulary right now. Each of these words or phrases relates to user experience, and in essence are part of the design process. http://ow.ly/x3F89
Reading an article entitled 10 UX Phrases and Terms to Know Right Now on Design Shack.
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A great interview with Trevor Stephans on the strength of being a Certified Usability Analyst -- a fine way to begin your week!!
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In the Hindu Times! UX & Equality - The Equalize app, designed by members of the Institute of Customer Experience; http://ow.ly/wVAT2 - brings you an idea who's time has come!
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Experts believe the Internet of Things — the concept that all devices, objects and systems could be web connected and share information in the future is already here; HFI offers training in designing for this emerging market; http://ow.ly/wQkH4
Experts believe the Internet of Things and wearables will have a widespread effect on the way we live our everyday lives by 2025.
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People
In their circles
235 people
Have them in circles
254 people
Marysia Cieślak's profile photo
David Schulz's profile photo
lorena paz's profile photo
Ben Schweitzer's profile photo
Kishor Badhe's profile photo
Roland Barge's profile photo
Marco Tagliavacche's profile photo
Rajesh Sabbani's profile photo
Accessibility's profile photo
Contact Information
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641-472-4480
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World leader in user-centered design
Introduction

Welcome Google+ users

Human Factors International (HFI) is a world leader in user experience (UX) design offering a complete suite of user-centered design services, including: consulting, training, and certification.

We have 8 different training courses offered throughout the year in North America, Europe, Asia, and South Africa. These courses lead to certification as a Certified Usability Analyst™ (CUA) and Certified User Experience Analyst™ (CXA). There are now over 5,000 UX practitioners who have received their CUA certification.