Is Your Brand Magnificent At Digital Marketing?

My latest blog post,, is sourced from the real world pain of observing, up close, some of the best companies in the world miss the boat on digital. That sounds crazy in Dec 2012, right?

The post is my attempt at simplifying the insane complexity, from a strategic perspective, and create a diagnostic framework that you can use to figure out 1. If you have all the key elements required to succeed, 2. Identify the gaps in your digital engagement and acquisition portfolio and 3. End up with clear marching orders for your team/agency.

The picture below (not in the post, just for my social followers!) summarizes the framework. Please see the post,, for a detailed how-to guide. 

Get ready to blow up 2013 when it comes to digital and your brand!!
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