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Tom Megginson
348 followers -
Creative Director, Ad Blogger, Husband and Dad
Creative Director, Ad Blogger, Husband and Dad

348 followers
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Great to see our Ottawa Senators logo, developed in 2007, used on the new NHL uniforms by adidas!

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My #SocialMarketing hero, +Neil Hopkins, points out the lesson many of us have learned the hard way: "Awareness is a pointless metric. Awareness is standing in the street shouting into a megaphone while tweeting about it."

http://www.wearecolab.co.uk/raising-awareness-is-pointless/

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Nonetheless, the dusty old ideas about family division of labour seem to work for the KFC brand, who claim a 40% jump in sales on Mother's Day.

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Ladies and Gentlemen:
Iggy Pop​, Commandeur de l'ordre de l'Art et des Lettres.

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I watch a lot of PSAs (and make quite a few myself), and I have to say that this one cut through my crusty old cynical social marketer carapace.

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Iggy Pop​ is 70 today. Rock on, Mr. Osterberg!

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"The man who attacked Parliament Hill called himself a Muslim, but he did not share my faith" 

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Good morning from The Only Band That Matters™
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