I open the mailbag again today and answer your questions on blogging: how to build a blog from scratch, the benefits of blogging for a local-based company, and getting more comments on your posts.
Just go with it. ;)
I have about 12K downloads/mo for a weekly show, but subscribers have been flat for a while. Do I simply rename the show and keep the subscribers (I understand the feed name will stay the same), or do I shut down the show for real and start at episode 1 for the rebranded podcast. The upside of this would be (hopefully) a place in New & Noteworthy, plus I have nearly 1K people on my email list for the original podcast. The content/format will be nearly identical.
Any opinions would be welcome!
Thanks for your .02!
I realize now that my site isn't reflective of what I'm looking to accomplish: 1) get more subscribers, 2) get more listeners, 3) establish the brand & credibility.
It's time for an overhaul, but I'm not sure where to start. What are some of the elements YOU use on your own website to grow your audience, or any other goals you may have?
Thanks in advance!
- President of flyte new media, a web design and internet marketing company. Enjoy killing zombies and long walks on the beach. Expert blogger for FastCompany.com Amateur husband and dad.President, present
- Skidmore College
- Needham HS
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