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Resonance China

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"China Tourism Academy projects that from July 2013 to June 2014, Chinese will make more than 100 million overseas trips for the first time." http://buff.ly/1munsSK
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"Social media is a small component of overall marketing in the West; it's the backbone of brand engagement in China." http://buff.ly/1mumVjC
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Resonance China

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China's taxi app rivalry: "All's 'fare' in battle of taxi-booking apps" http://buff.ly/1iziv7k
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"marketers in Hong Kong and China are increasingly shifting their focus to social media marketing" http://buff.ly/1l3qwCu
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Have them in circles
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Resonance China

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Asian hoteliers step up competition for Chinese tourists in the City of Lights http://buff.ly/1izfsMC
Armed with the know-how of pleasing Chinese tourists, Asian-branded hotels are rapidly expanding into Europe to meet the needs of mainland travelers in popular destinations such as Paris.
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Resonance China

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Killer app within a killer app: WeChat Introduces Special QR Codes Just For App Downloads http://buff.ly/1dpHxqz
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"WeChat is not a good marketing tool – yet." http://buff.ly/1izcsj5
Brands are still trying to figure out how to leverage WeChat, the 3-year-old social app that changed the way Chinese consumers use their smartphones. Anyone looking for ideas might check out what Burberry,Pepsi and McDonald's are up to.
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Resonance China

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"Almost half the team at Sina Weibo are engaged in monitoring content at some level. Even so, Sina is very bold but they are under pressure as well -- they still have to be responsive to the government." http://bit.ly/1dpIgIh
China plans to hold special courses to train government leaders in ways of managing online public opinion, according to a report in state-run media.
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Resonance China

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Founder of leading China social business company proclaims that users spend twice as much time on Weibo, and are trending toward luxury brands.

"Recent studies suggest that while time spent on Weibo is decreasing and WeChat is increasing, netizens still spend twice the amount of time on Weibo than on WeChat.Further, we see the amount of luxury-related content on Weibo continuing to trend up. It’s not a ‘winner takes all’ environment in China and we expect that over time, the landscape will evolve with multiple sizeable players just as you have in the West with Pinterest, Tumblr, Instagram, Snapchat and others."

http://buff.ly/1dpFgve
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Have them in circles
162 people
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China social media / business / branding agency.
Introduction
Resonance China is a social business digital agency. We strategize, plan, manage and maintain client and partner China social media campaigns from the ground up. 

By understanding China’s fragmented digital landscape and the consumer behavior and profiles of its numerous niche channels, Resonance ideates and implements actionable solutions derived from the right balance of brand business goals, Chinese netizen engagement, and short and long term objectives.