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Vaughn Highfield
Worked at Terrapinn
Lives in London
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Vaughn Highfield

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Every successful executive in the hospitality business knows the importance of the customer experience. The current art and science requires a level of personal touch. Hotels already know room preferences and upgrade potential for their most valuable…
Every successful executive in the hospitality business knows the importance of the customer experience. The current art and science requires a level of personal touch. ...
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Vaughn Highfield

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Customer loyalty has evolved. Shoppers now enjoy a fast-paced lifestyle filled with digital interactions and expect to be rewarded immediately. Retailers, on the other hand, can get caught up with their department objectives and lose sight of the…
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Organizations have more customer levers to pull than ever from loyalty rewards offers to in-store technologies to direct mail campaigns. Yet, while most executives are already swimming in “Big Data,” many still struggle to gain actionable insights from…
Organizations have more customer levers to pull than ever from loyalty rewards offers to in-store technologies to direct mail campaigns
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We all know how important positive word of mouth and advocacy is to the growth and success of a business. However, many businesses find it difficult to get their customers to talk about them. This situation can be made more frustrating when customers tell…
We all know how important positive word of mouth and advocacy is to the growth and success of a business, however....
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Chairperson of Europe’s Customer Festival, Alex Mead, Chief Customer Officer at Golfbreaks.com shared his Pulse article with us on what a customer actually wants, when they have a question and his recommendations on best practise for customer service…
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Community-driven commerce Alex Wright, Director of Research, Etsy Etsy is one of the biggest online marketplaces out there today. They boast 1.6 million active sellers, 24 million buyers, and 2.39 billion sold through the platform. They are a marketplace…
Community-driven commerce Alex Wright, Director of Research, Etsy Etsy is one of the biggest online marketplaces out there today. They boast 1.6 million active sellers, 24 million ...
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The world of payments and mobile devices has officially converged.  Mobile payments, or digital wallets as they are commonly referred, present yet another way for card issuers – typically banks – and merchants of all kinds to engage consumers in an easy,…
The world of payments and mobile devices has officially converged. Mobile payments, or digital wallets as they are commonly...
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Last year in New York we were thrilled to host a panel with Plenti, one of the big names that has come out of the everyday rewards boom. CEO Abeer Bhatia led a knowledgeable group that also included Mike Gore, Loyalty Project Executive for ExxonMobil, and…
Last year in New York we were thrilled to host a panel with Plenti, one of the big names that has come out of the ...
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Rakuten Marketing has just released their new ebook “How to Implement Omnichannel Marketing and Inspire Collaborative Change” and you can download it now. With it you will be able to learn: Successful attribution and its impact on your marketing budget…
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Super Premium brands cannot survive without it. Because only if you have a legend can you become legendary. Nothing inspires people’s imagination – and fascination – like a plausible narrative. That these legends often include aspects that are esoteric or…
JP Kuhlwein and Wolf Schaefer, authors of Secrets of the Ueber-Brands share their views on the importance of brands and their stories
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En nuestra entrevista con Rodrigo Gutiérrez CEO de PAYBACK México quisimos saber lo que posiciona PAYBACK como uno de los programas coaliciones únicos en México. Sigue leyendo para averiguar: • Cómo los programas de coalición ayudan el desarrollo de…
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En nuestra entrevista con Rodrigo Gutiérrez CEO de PAYBACK México quisimos saber lo que posiciona PAYBACK como uno de los programas coaliciones únicos en México. ...
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Everything all the time – predictive and reactive analytics for customer-fueled eCommerce Jack Hanlon, VP of Analytics, Jet.com Jet.com is a unique ecommerce platform due to their message. It is less about the low prices and more about HOW the prices are…
Everything all the time – predictive and reactive analytics for customer-fueled eCommerce Jack Hanlon, VP of Analytics, Jet.com Jet.com is a unique ecommerce platform due ...
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  • Terrapinn
    Community Manager
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