Profile cover photo
Profile photo
Vaughn Highfield
86 followers
86 followers
About
Vaughn's posts

Post has attachment
Every successful executive in the hospitality business knows the importance of the customer experience. The current art and science requires a level of personal touch. Hotels already know room preferences and upgrade potential for their most valuable…

Post has attachment
The world of payments and mobile devices has officially converged.  Mobile payments, or digital wallets as they are commonly referred, present yet another way for card issuers – typically banks – and merchants of all kinds to engage consumers in an easy,…

Post has attachment
Customer loyalty has evolved. Shoppers now enjoy a fast-paced lifestyle filled with digital interactions and expect to be rewarded immediately. Retailers, on the other hand, can get caught up with their department objectives and lose sight of the…

Post has attachment
Last year in New York we were thrilled to host a panel with Plenti, one of the big names that has come out of the everyday rewards boom. CEO Abeer Bhatia led a knowledgeable group that also included Mike Gore, Loyalty Project Executive for ExxonMobil, and…

Post has attachment
Organizations have more customer levers to pull than ever from loyalty rewards offers to in-store technologies to direct mail campaigns. Yet, while most executives are already swimming in “Big Data,” many still struggle to gain actionable insights from…

Post has attachment
Rakuten Marketing has just released their new ebook “How to Implement Omnichannel Marketing and Inspire Collaborative Change” and you can download it now. With it you will be able to learn: Successful attribution and its impact on your marketing budget…

Post has attachment
We all know how important positive word of mouth and advocacy is to the growth and success of a business. However, many businesses find it difficult to get their customers to talk about them. This situation can be made more frustrating when customers tell…

Post has attachment
Super Premium brands cannot survive without it. Because only if you have a legend can you become legendary. Nothing inspires people’s imagination – and fascination – like a plausible narrative. That these legends often include aspects that are esoteric or…

Post has attachment
Chairperson of Europe’s Customer Festival, Alex Mead, Chief Customer Officer at Golfbreaks.com shared his Pulse article with us on what a customer actually wants, when they have a question and his recommendations on best practise for customer service…

Post has attachment
En nuestra entrevista con Rodrigo Gutiérrez CEO de PAYBACK México quisimos saber lo que posiciona PAYBACK como uno de los programas coaliciones únicos en México. Sigue leyendo para averiguar: • Cómo los programas de coalición ayudan el desarrollo de…
Wait while more posts are being loaded