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Vaughn Highfield
Worked at Terrapinn
Lives in London
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Vaughn Highfield

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Anete Schonenberg Bekin da Incentiva Marketing: Como avancar as estratégias de fidelização no âmbito nacional – o Brasil em tempos de Loyalty Anete Schonenberg Bekin, Chief Executive Officer na Incentiva Marketing, fez uma apresentação no Brasil’s…
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O apresentação de 2014 da Anete Schonenberg Bekin, Incentiva Marketing, já está disponível para download. Junte-se a nós no Brasil’s Customer Festival 2015!
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Vaughn Highfield

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New year resolutions for the 2015 marketer Most people end the year resolving to become healthier, fitter and kinder. In 2015, my resolution is to help loyalty marketing do the same, but without skipping on little indulgences. Small delights keep us happy…
New year resolutions for the 2015 marketer Most people end the year resolving to become healthier, fitter and kinder. In 2015, my resolution is to ...
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Looking back on YouTube’s most viral videos of 2014, marketing plays a big role As part of YouTube’s “YouTube Rewind” promotion, which focuses on the most shared and talked about videos of 2014, the Google-owned streaming service has compiled a list of…
Looking back on YouTube’s most viral videos of 2014, marketing plays a big role As part of YouTube’s “YouTube Rewind” promotion, which focuses on the most shared and talked about videos of 2014, the Google-owned streaming service has compiled a list of the ten most viewed videos of the year that came out in 2014. …
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What’s in a (brand) name? While I’m sure that Shakespeare would write something defamatory about me (I don’t believe he’s quite the killing type) for bastardising his work, I feel that even he would love to know the etymology behind some of the biggest…
What’s in a (brand) name? While I’m sure that Shakespeare would write something defamatory about me (I don’t believe he’s quite the killing type) for bastardising his work, I feel that even he would love to know the etymology behind some of the biggest brands in the world. But wouldn’t we all? I know that …
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P.F. Chang’s Preferring its customers loyalty even more In mid-November, P.F. Chang’s introduced its new program, P.F. Chang’s Preferred, to members of its Warrior Rewards program. Existing members received exclusive invitations to join the program at…
P.F. Chang’s Preferring its customers loyalty even more In mid-November, P.F. Chang’s introduced its new program, P.F. Chang’s Preferred, to members of its Warrior Rewards program. Existing members received exclusive invitations to join the program at that time, while non-members will be able to join in 2015, during which the program will evolve to provide …
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Vaughn Highfield

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From Uber to Turntables, A Few of My Favorite Things With the start of a new year, I often reflect on the previous 12 months and those items that really made a difference in my day-to-day life – recognizing that with the amount of travel I do, there’s no…
From Uber to Turntables, A Few of My Favorite Things With the start of a new year, I often reflect on the previous 12 months ...
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Why privacy is worth keeping Recently, the Canadian Marketing Association hosted its Regulatory Conference and, while I was not in attendance, a summary of the key takeaways by Anna Duckworth, who covered the event for the CMA, caught my attention. The…
Why privacy is worth keeping Recently, the Canadian Marketing Association hosted its Regulatory Conference and, while I was not in attendance, a summary of the ...
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When I was a kid, the top items on my holiday wish list included a game called “Operation” and Supertramp’s latest album Today, I’d be on my best behaviour if it meant getting a smart phone that accurately predicted what today’s shopper will need…
When I was a kid, the top items on my holiday wish list included a game called “Operation” and Supertramp’s latest album Today, I’d be on my best behaviour if it meant getting a smart phone that accurately predicted what today’s shopper will need tomorrow. As a loyalty marketer bent on perfecting the brand-consumer value …
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It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition That sounds jaded, but for many organizations charitable work is as much a part of corporate strategy as…
It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition That sounds jaded, but for many organizations charitable work is as much a part of corporate strategy as holiday promotions. Making the effort successful, however, is not simply a matter …
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Once again loyalty marketers are finding new opportunities at their fingertips, this time courtesy of Apple The computer maker’s Apple Pay service, which offers one-touch processing, also touches on a critical issue for merchants: the need for a long-term…
Once again loyalty marketers are finding new opportunities at their fingertips, this time courtesy of Apple The computer maker’s Apple Pay service, which offers one-touch processing, also touches on a critical issue for merchants: the need for a long-term plan on where digital fits into an organization’s loyalty landscape. But is Apple the answer? The …
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Have him in circles
84 people
Adair Christina's profile photo
Александра Колесова's profile photo
Víctor Madueño's profile photo
Kessar Events India's profile photo
Grace Liu's profile photo
Scott Hames's profile photo
Inés Martin's profile photo
V V Ramesh's profile photo
Alexandra Roman's profile photo
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