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Vaughn Highfield
Worked at Terrapinn
Lives in London
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Vaughn Highfield

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Last year in New York we were thrilled to host a panel with Plenti, one of the big names that has come out of the everyday rewards boom. CEO Abeer Bhatia led a knowledgeable group that also included Mike Gore, Loyalty Project Executive for ExxonMobil, and…
Last year in New York we were thrilled to host a panel with Plenti, one of the big names that has come out of the ...
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Vaughn Highfield

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Rakuten Marketing has just released their new ebook “How to Implement Omnichannel Marketing and Inspire Collaborative Change” and you can download it now. With it you will be able to learn: Successful attribution and its impact on your marketing budget…
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Super Premium brands cannot survive without it. Because only if you have a legend can you become legendary. Nothing inspires people’s imagination – and fascination – like a plausible narrative. That these legends often include aspects that are esoteric or…
JP Kuhlwein and Wolf Schaefer, authors of Secrets of the Ueber-Brands share their views on the importance of brands and their stories
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En nuestra entrevista con Rodrigo Gutiérrez CEO de PAYBACK México quisimos saber lo que posiciona PAYBACK como uno de los programas coaliciones únicos en México. Sigue leyendo para averiguar: • Cómo los programas de coalición ayudan el desarrollo de…
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En nuestra entrevista con Rodrigo Gutiérrez CEO de PAYBACK México quisimos saber lo que posiciona PAYBACK como uno de los programas coaliciones únicos en México. ...
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Everything all the time – predictive and reactive analytics for customer-fueled eCommerce Jack Hanlon, VP of Analytics, Jet.com Jet.com is a unique ecommerce platform due to their message. It is less about the low prices and more about HOW the prices are…
Everything all the time – predictive and reactive analytics for customer-fueled eCommerce Jack Hanlon, VP of Analytics, Jet.com Jet.com is a unique ecommerce platform due ...
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The next big thing is a button away – the impact of mobile commerce on the future of retail Michael Jaconi, Co-Founder and CEO, Button, Inc. Internet advertising can seem dominated by pop-ups and out of place banners. But in this day and age, there has…
The next big thing is a button away – the impact of mobile commerce on the future of retail Michael Jaconi, Co-Founder and CEO, Button, Inc. Internet ...
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Vaughn Highfield

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Organizations have more customer levers to pull than ever from loyalty rewards offers to in-store technologies to direct mail campaigns. Yet, while most executives are already swimming in “Big Data,” many still struggle to gain actionable insights from…
Organizations have more customer levers to pull than ever from loyalty rewards offers to in-store technologies to direct mail campaigns
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We all know how important positive word of mouth and advocacy is to the growth and success of a business. However, many businesses find it difficult to get their customers to talk about them. This situation can be made more frustrating when customers tell…
We all know how important positive word of mouth and advocacy is to the growth and success of a business, however....
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Chairperson of Europe’s Customer Festival, Alex Mead, Chief Customer Officer at Golfbreaks.com shared his Pulse article with us on what a customer actually wants, when they have a question and his recommendations on best practise for customer service…
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Community-driven commerce Alex Wright, Director of Research, Etsy Etsy is one of the biggest online marketplaces out there today. They boast 1.6 million active sellers, 24 million buyers, and 2.39 billion sold through the platform. They are a marketplace…
Community-driven commerce Alex Wright, Director of Research, Etsy Etsy is one of the biggest online marketplaces out there today. They boast 1.6 million active sellers, 24 million ...
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Contextual technology: the whys and hows of the retail Context Eli Weiss, Chief Mobile Strategist, B&H Photo Video 10 years ago: nobody has an app. B&H Photo Video were one of the first. These days, a mobile presence is a necessity. Consumer trends say:…
Contextual technology: the whys and hows of the retail Context Eli Weiss, Chief Mobile Strategist, B&H Photo Video 10 years ago: nobody has an app. B&H Photo ...
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In the build up to the Ecommerce Show Europe we have asked some of the key speakers for some insight into their role and the future of the industry. Laszlo Varga, CEO, Euroflorist Euroflorist is Europe’s largest flowers-by-wire network and launched their…
In the build up to the Ecommerce Show Europe we have asked some of the key speakers for some insight into their role and the future of the industry.
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In his circles
72 people
Have him in circles
86 people
Wagner R.'s profile photo
Adair Christina's profile photo
Pamela Higgins's profile photo
Kelly Machado's profile photo
Michael Yevdokimov's profile photo
Jannik Svahnström's profile photo
Andrei Grigorescu's profile photo
Bruna Martins's profile photo
Explosive Marketing's profile photo
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