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Vaughn Highfield
Worked at Terrapinn
Lives in London
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Vaughn Highfield

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If you’re thinking about setting up a customer engagement program — and you’re right to do so — then check out this eBook from TIBCO’s own customer engagement experts, including a Chairman at next week’s Europe’s Customer Festival, David Rosen. Get your…
Check out this eBook from TIBCO’s own customer loyalty experts on how to set up a customer engagement program
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Vaughn Highfield

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A 5-point checklist to see if you’re suffocating customers with content they don’t want or need. ‘Getting information off the internet is like taking a drink from a fire hydrant’ according to Lotus founder Mitchell Kapor (of the software, not the cars).…
Catherine Toole of Sticky Content Ltd gives a 5 point checklist to find out if you're guilty of 'Too Much Information'
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Perhaps the most surprising thing Tumi learned is that men window-shop. Not on the street, mind you, but online. “The analytics show men are spending time, going through the navigation rather than the search,” said Naveen Gunti, senior director of global…
Bryan Pearson of LoyaltyOne looks at how Tumi is personalizing the digital experience for their customers
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It’s long been said that life is fleeting, and increasingly that includes the interactions that make us loyal. The best experiences today come not in minutes, not in seconds, but in milliseconds. Consumers demand it, and retailers are scrambling to find…
Bryan Pearson of LoyaltyOne consultancy firm discusses how Starbucks create a true brand experience through their loyalty and payment schemes
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Vaughn Highfield

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It’s long been said that life is fleeting, and increasingly that includes the interactions that make us loyal. The best experiences today come not in minutes, not in seconds, but in milliseconds. Consumers demand it, and retailers are scrambling to find…
Bryan Pearson of LoyaltyOne consultancy firm discusses how Starbucks create a true brand experience through their loyalty and payment schemes
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Benevolence can be consumer catnip when it comes to brand likeability, but it does not work when its rewards are fleeting, or veiled. Men’s Wearhouse National Suit Drive (PRNewsFoto/Men’s Wearhouse) Several retailers have learned this firsthand. Like the…
Bryan Pearson of LoyaltyOne looks at how companies are able to pursure cause marketing smartly and with purpose
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Vaughn Highfield

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Andre Singer, General Manager at Terrapinn, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing, and technology. The series, hosted by TechnologyAdvice’s Josh Bland, explores a…
In this podcast by Technology Advice, we discuss cultural differences amongst customers in the retail industry, and the human aspect of customer data.
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Plenti is shaking up customer loyalty – join Super-CEO of Plenti, Abeer Bhatia and his coalition of avengers from ExxonMobil, Direct Energy and others to discuss “Going Plenti by going mobile – how US’ first coalition program will dictate the loyalty…
Plenti is shaking up customer loyalty - join Super-CEO of Plenti, Abeer Bhatia at America's Customer Festival in NYC
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Os programas de fidelidade que se baseam na dinâmica de compra, pontuação e resgate, estão saturados atualmente, pois são vulneráveis em situações onde o volume de compra não é significativo. Antes de mais nada, o objetivo de qualquer programa de…
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A emergência do “New Loyalty” - fidelizando o seu cliente além do estímulo de compra? Brasil's Customer Festival 2015- ValueNET
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Se você se preocupa em expandir sua base de clientes e aprimorar suas taxas de retenção, já deve ter se perguntado: Como fazer para que o cliente do meu concorrente passe a comprar minha marca? Se meus cliente já são fiéis a minha marca, por que devo…
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Faça o download do White Paper “Como ganhar market share focando em seus melhores clientes” escrito pelo CEO da dunnhumby no Brasil.
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If I were to rank the need for retailers to address the demands of the transgender community, I would give it an 11. That’s the hot figure that arose during a recent shoe-shopping trip with my daughter, who wears a size 11. There among the limited stacks…
Bryan Pearson of LoyaltyOne looks at how retailers are creating retail markets for the transgender community
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Coalition loyalty has succeeded for decades in other parts of the world, including Germany, the UK, the Middle East, New Zealand, but never in the U.S. American Express made an historic U.S. customer loyalty announcement linking such diverse retail brands…
Coalition loyalty has succeeded for decades in other parts of the world, including Germany, the UK, the Middle East, New Zealand, but never in the ...
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In his circles
73 people
Have him in circles
85 people
Kamal Deora's profile photo
tatiana Carrero's profile photo
Clara Bridge's profile photo
Explosive Marketing's profile photo
Bruno Giestas's profile photo
Ruck Ltd's profile photo
Bail Hound's profile photo
Diego Aravena's profile photo
Inés Martin's profile photo
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