I was shooting some street photography in Beijing yesterday in the Hutongs. There was a street performer who had trained his bird to fly to people's hands and pickup change. Everyone had their hands out to give him money. Very clever...
Every little trick to "go viral" and "guaranteed success" has been tried, copied and beaten to death. Hence it is amazing that people still find a way to stand out. All it takes? A little bit of creativity.
Example of the day... Dollar Shave Club.
It is really a $9/mo shave club, but whatever. Even if you are the most jaded social media veteran of the viral wars, I'm sure this will make you smile.
PS: Here's the real metric of success for a viral video: % of clean on topic comments submitted. The average for a YouTube video is 0.2%. For this video it stands at 99%. Real. Measurable. Success. :)