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CBI Digital
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Experienced Website & Online Marketing
Experienced Website & Online Marketing

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Why Most Agencies Stay Away from ROI Metrics in MAD on 07/07/2016

Within today's business culture, increasingly driven by e-commerce, marketers want to know not just that a customer is visiting their website, but that the consumer is actively purchasing or partnering with them.
However, in many of the RFPs and proposals submitted by agencies to these clients, the focus is still primarily on items such as impressions, clicks or "engagement" metrics. Why is that?

Read more: http://www.mediapost.com/publications/article/279867/why-most-agencies-stay-away-from-roi-metrics.html
#Agency #ROI #Metric
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Google rolling out major change to PLAs for broad product queries, among other Shopping updates

As sellers are starting to prep their holiday campaigns, Google announced several new updates to Shopping Campaigns on Tuesday (which also happens to be Amazon Prime Day), including a whole new look for generic product queries.
Showcase Shopping Ads for broad queries

The biggest announcement is a new ad format for broad, non-brand product searches like “women’s dresses” or “patio furniture”. Google says 40 percent of product queries are for these kinds of broad terms. Where in the past Google has often either not shown any product listing ads on broad queries or shown individual products (“patio furniture”, for example, might yield a mix of individual dining and lounge sets), going forward Google will show what it’s calling Showcase Shopping Ads. Ads appear with a main image and two smaller side images related to the product search. At the bottom of the ad is space for a promotional message or distance to the location for Local Inventory advertisers.

When clicked, users are taken to a special google-hosted landing page of the seller’s related products. You can see the flow in the example from Google below on a search for “summer dresses”.

Read more: http://selnd.com/29B0jQS #SEM
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Does a URL shortening domain get the SEO advantage?
There is a reader sending me his question that: " Does a URL shortener with the ability to create customised URLs (with keywords in the URL string) can help our domain benefit from the pageranking of that page? Or does Google look past the URL shortening se...
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How to find perfect competitors for a particular key word?
Find the "perfect" competitors, find their flows so you can outtrank them! How do you define "perfect" competitor? If you search Google f...
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Outsourcing SEO: What is the most important factor when choosing a company to outsource your SEO to?
Experience. Experienced SEO have a sense about how search engines work instead of applying tactics in the book like a robot. Everybody kn...
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Greetings,we wish all a Happy New Year! Enjoy the holiday seasons with family, friendsand allow your mind to rest these days! Wishing you have a new year blessedwith joy, love and success in your career and life! Warmest regards.
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