So, community. I'm sure you probably have seen Budweiser's Super Bowl ad dogging the craft beer industry. The strangest thing about this is all the craft breweries I have been to almost always show a strong fellowship for their competitors, both local and afar. The type of community I see from craft breweries is one of the friendly neighbor. Lending grain when the other is in a pinch, coming together for small events, and supporting their local artists and charities. They do all this while admitting to themselves and their patrons that - yes, brewing a light, colorless, mostly flavorless lager, while avoiding all the problems that can ruin your beer, is quite difficult.