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Marketing Tech
248 followers -
Digital strategy covering commerce, search, content, customer experience, data, mobile and social
Digital strategy covering commerce, search, content, customer experience, data, mobile and social

248 followers
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Wherever we turn in the 21st century, all industries are jumping on the idea of big data; and marketing is no different.

Businesses from start ups to blue chips are investing in big data. The Internet of Things (IoT) is opening up new horizons for many, for instance by allowing your connected fridge to suggest new products.

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With Christmas just weeks away, December will be one of the busiest and most high pressure time of year for most retailers.

Obvious? Yes. But today’s customer expectations are rising and so are the stakes for brands to deliver a consistently positive customer experience, even during peak times.

The retailers that succeed will inspire customer loyalty and confidence, establishing relationships that will continue long after the tree has been put away. 

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At Salesforce our mission is all about driving the success of our customers. As a B2B company it’s something we can all easily identify with. And it’s very clear how to do this with products and services. However, as a marketer it’s not always so obvious.

For me, I think one way that marketing can help drive our customers’ success is by enabling a journey that provides truly valuable insights.

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The latest IAB UK adblocking Consumer Usage and Attitudes Report shows approximately one fifth of online adults are actively using adblocking software in the UK.

Whilst desktop and laptop adoption rates hold steady, the PageFair AdBlocking Goes Mobile Report indicates the next challenge will come from mobile web and in app adblocking.

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‘Friday can’t come soon enough’: that’s the message of Apple’s latest advertising campaign, hinting that the tech giant will be taking part in Black Friday for the first time this year.

In a somewhat unexpected move, Apple’s participation could help cement the day as a global retail event, but what is the company’s reason for jumping on the bandwagon now?

#apple #blackfriday #shopping

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To create a seamless experience for customers wherever they shop, we implemented a consumer-generated content (CGC) strategy to build awareness and trust in the EGO brand and extend its reach to our retail partner.

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Marketing procurement might only be 20 or so years old as a function, but that’s long enough to become an accepted reality, particularly when facing the challenges we’re seeing today.

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Brands have a responsibility to protect, nurture and encourage its copywriters because when they do their job well, then your brand is better, stronger, and more credible.

According to the father of modern advertising Bill Bernbach: “It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.”

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Customer experience is governed by how fast and responsive your online digital services are. But many seemingly well-designed sites can deliver surprisingly poor performance.

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Today, due to the ubiquity of smartphones and their impact on consumer decision-making, location marketing is essential to how any business portrays itself to the world.

Nearly every search we do now returns maps and local results powered by diverse types of location data, from menus and product offerings to reviews and hours.
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