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uconnbusiness
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If you’ve taken a cab or a limo in any major city in the U.S. in the last few years, odds are good that a team of UConn alumni helped orchestrate your ride.
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During the spring semester, Henkel invited three teams of UConn graduate students to uncover opportunities in digital marketing, eCommerce, and supply chain e-transformation that will foster growth and increase competitive advantage.
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In her paper, “Social Media Strategies in Product Harm Crises,” Professor Shu He and her colleagues studied 56 major airlines, and their social media strategies, three months before and after the crash of Germanwings Flight 9525. They found that the March 2015 crash spawned significant changes in social media strategy across the airline industry.
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First-year UConn MBA students faced one of their first big hurdles earlier this month when they were presented with a real-life, pressure-filled case competition, made all the more interesting by the presence of a special judge.
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Congratulations to the Class of 2017!! #UConn17
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Karla Fox: UConn is Key to Economic Vibrancy in Connecticut #75SecondStory  #UConnBusiness  #75Years  
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Research shows that immediately following “high interest” National Football League home games, the stadium-sponsor companies also celebrate a stock-market victory or suffer a financial loss, depending on the outcome of the home team. http://ow.ly/SXaEe 
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Welcome to our new faculty! "The group is a mix of tenure track, in-residence and visiting professors. They range widely in experience, but each is well chosen." http://ow.ly/SQOvg 
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