- OtherLevelsSr. Marketing Mgr., 2013 - present
- IBMProduct Marketing Mgr., 2011 - 2012
- YesmailDeliverability Ops Mgr., 2004 - 2007
- Pivotal VeracityDirector of Partner Relations, 2007 - 2010
- Unica Corp.Product Marketing Mgr., 2010 - 2011
- San Francisco State UniversityCreative Writing
The Anatomy of an Unsubscribe Page - SparkPost Blog
Which would you rather have? A customer that dials down how often and how many emails you send them or a spam complaint? Get unsubscribe pag
10 Tips to Ensure Your Emails Resonate in the Inbox
Email Marketing - An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action
Emailing Canada: Truths and Myths - Multichannel Merchant
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and c
Brands: What to prep now for Thanksgiving Weekend - Email Marketing - Bi...
Let's put it this way, the holidays are stressful. Most companies are resource strapped as it is. The Adaptive Email Network does the hard w
What Customers Love and Hate About Marketing Emails
A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands...
Message Systems Networks for Better Deliverability
The Adpative Email Network automatically adjusts users emails based on the realtime activity of other users in the system .
MAM #006: How to use testing to make your app betterDaily EmailDaily Ema...
Peggy outlines her A/B testing primer in this episode - things you can do and use right away to start bringing you closer to your user.
How Media and Marketing Should Maximize Mobile | Mobile Presence
How Media and Marketing Should Maximize Mobile as Peggy and Shahab welcome Len Shneyder, Marketing Manager at OtherLevels. Len offers some o
In apps versus mobile web, use insight to inform strategy | Opinion | Ma...
Insight can show the reality of mobile usage, which could steer marketers’ digital strategy.
Six Mobile Messaging Types and How to Use Them - Chief Marketer
CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.
4 Modern Themes in Segmentation - Direct Marketing News
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
Cozy Up To Customers with Mobile Analytics - Multichannel Merchant
As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their w
MediaPost Publications Ready to Go Mobile-First? The Experts Have Some A...
Ready to Go Mobile-First? The Experts Have Some Advice - 07/26/2012