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David Dombrosky
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Best Practices for Encouraging Donations from Your App Subscribers
If your arts organization is a 501(c)(3) registered non-profit, then you know the importance that donations play in funding. Your mobile app can be an incredibly powerful tool to help collect donations , but there are also some restrictions you need to work...

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Why Should I Download Your App? (and Other Questions to Guide Your App Strategy)
One of the questions that our partners often ask us is, "How do I get more people to download our app and use it?" Of course, the specific answer to this question varies from partner to partner based on how they promote and utilize their apps. With a hat ti...

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Cheers to the Arts Management and Technology Laboratory for their review of our mobile app creation service.

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Estimating Your App's ROI - Introducing "Tap Event" Tracking in Google Analytics
Over the summer, we enabled a feature in Google Analytics for your mobile app called "Events." This feature gives you the ability to track when a user taps certain buttons .  Tapping these particular buttons does not result in a new screen view within the a...

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Americans for the Arts is hosting their arts marketing blog salon this week to preview the upcoming National Arts Marketing Project conference.  Here is my post on the importance of contextual marketing for arts organizations.
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