I founded MediaGossip.com in 1999. The Poynter Institute acquired the domain name, then hired me to run its MediaNews site. When MediaNews Group chain issued a cease-and-desist order, my page was changed to ROMENESKO. I left Poynter in late 2011 and now run JimRomenesko.com, as well as StarbucksGossip.com.
I'm @romenesko on Twitter.