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Ami Chitwood
187 followers -
Always looking for the good stuff.
Always looking for the good stuff.

187 followers
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Will be interesting to see how this plays out in their platform. I generally distrust impression data - it's the biggest number on the spreadsheet, but the way it becomes big isn't always present...

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Taking CEO's advice and will be hanging out with more artists for sure! http://www.cnbc.com/id/101303883 #newyearsresolutions  

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"It is unsurprising, if disappointing, that our efforts to make innovation manageable have conjured only chimeras." 

Deloitte Review #13 - Just released
#innovation   #DeloitteUniversityPress  

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Just talking about KPIs can frighten folks - This example of how KPIs connect with strategies, channels and objectives is helpful in overcoming the KPI paralysis I've seen out there.

Fix your biggest Web Analytics problem, figure out what's important!

Perhaps the single biggest hurdle analysts face is that they don't know what to focus on. Most of the time they are really good analysts and really understand analysis and really jump in quickly to do a whole bunch of stuff. But then nothing changes. 

Why?

They don't know what to focus on. Wait. Did I say that already? :)

+Justin Cutroni has a really great blog post on how to use the Digital Marketing Measurement Model to fix this problem. He's applied it, in a beautiful step-by-step manner that will immensely please you, to Non-Profits. But every type of company should go through this. Only if they want to win big. Sure you want to. Go: http://goo.gl/4e2Wg <Click
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Excellent - great to see LinkedIn analytics included in the Simply Measured platform.

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Reading about the updated Twitter Ad targeting...

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