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Blinkassociates
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Independent resource for healthcare integrated marketing and new marketing technologies
Independent resource for healthcare integrated marketing and new marketing technologies

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An analysis of Twitter's redesign and how these changes should affect a pharma marketer’s approach to Twitter. PM360 article and my further thoughts.
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Early Monday morning this week, the FDA released guidance for review on Interactive Promotional Media. This was the first tangible guidance since the FDA hearings on Pharma Social Media in November 2009, and for some this was a real occasion to open the champagne. Bill Evans at Team Chemistry's Dose of Digital was the first to break the news. Industry pundits such as John Mack were quick to jump on the news and agencies worked late into the night to keep clients informed. I’ve curated a list on Scoop.it that follows the most significant commentary from this week.
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