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The Faction Agency
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Public relations for technology companies - we drive results.
Public relations for technology companies - we drive results.

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Heading to SXSW this week? Download our SXSW 2013 Survival Guide, full of survival secrets and great recos! #SXSW http://bit.ly/ZbaRDN
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You need to get creative about how you deliver your message. It's not just about generating news - it's a campaign. Don't simply issue a press release. Place a byline. Recraft it as a series of blog posts. Use an infographic to generate a lively Facebook or LinkedIn discussion around your arresting point-of-view. Film a YouTube video. Tweet about it three different times, offering a new insight each time. http://prn.to/XteIg4
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The Faction Agency's own Cathy Browne, woman-about-town in Vancouver's tech scene, earns a photo credit on Mashable today. The shot was taken at Social Media Week Vancouver. Congrats Cathy!
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Media FYI: Former CNET reporter Greg Sandoval will start as a senior reporter for The Verge in a few weeks.
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Welcome to The Faction Agency, Cathy Browne! We're so pleased to have you on board!
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Awesome since 2010 - Now sharing on G+
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Investing in PR “boosts a company’s chances of getting acquired." Some great reminders of why startups should incorporate PR into their DNA:
+ Most investors learn about new opportunities by tracking industry news, attending events and speaking to analysts.
+ Having a third party tell others how great your product is will almost always be more impressive than singing your own praises to anyone who will listen.
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While the digital age threatens to do away with the pen, here are four reasons why you should be writing by hand everyday.
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Brilliant little list of buzz words to ban from communications with the media (and all other audiences for that matter) compiled by PRNewser. Our favorite: “Phygital” - meaning “a meeting of the physical and digital worlds.”
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