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And now, a statement of the obvious. But seriously, knowing something and properly acting upon it are two different things. Genuinely useful content is "the only marketing left" to turn a Seth Godin phrase. It's time to understand how important blogs are to your marketing efforts.
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Speakin' da truf. Link building did stray quite far from "earning." Yes, of course Google had to correct it. No, it's not harder to earn links. Really.
 
From +Rand Fishkin for Whiteboard Friday: The Death of Link Building and the Rebirth of Link Earning.
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It takes time and effort to earn your place as a credible source.
 
65% Say Web Content is Unreliable

There's still a large trust gap with online content and that hasn't improved in the last 5 years.

#trust #content #relauthor
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