I get your point that people may sometimes buy more than one item and make a decision on which to keep at home, but all they're really doing is prolonging the FMOT, not altering the nature of the SMOT in any way.
Do you agree?
Thanks for your feedback, it's great to have a different opinion on this matter.
I fully see your opinion that the TMOT is really the continued extension of the SMOT. However I believe the mind state of the customer are different at each point (SMOT: delight and experience vs TMOT: decision to return & even buyer remorse in some cases).
Whatever our differences, I think we both agree that the ability to buy multiple products online has affected the retail model and that retailers need to be considerate of this.
- Wild Orange Media LtdManaging Director, 2012 - present
- Microsoft LtdDigital Marketing Manager for Microsoft, 2003 - 2012
- Kimberly-Clark LtdMarketing Director, 1993 - 2003
- Colchester Royal Grammar School1982 - 1989
- Ecole Superieure de Commerce, MarseilleEuropean Business, 1989 - 1993
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