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Allister Frost
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Hitting the nail on the head, as always
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Design delight into the little things you create

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Allister Frost commented on a post on Blogger.
I'm not sure we need a TMOT, unless we also rewrite the earlier parts of P&G's original model. The MOT  principle is that acceptance at each MOT allows a transition to the next stage where further assessment will be needed. The SMOT is usage, not delivery or transfer to the home. So while acceptance at the SMOT might lead to repeat purchase/loyalty (sometimes shown as a return loop on the model) is doesn't really need to take us to a new TMOT.

I get your point that people may sometimes buy more than one item and make a decision on which to keep at home, but all they're really doing is prolonging the FMOT, not altering the nature of the SMOT in any way.

Do you agree?

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We get it so wrong sometimes...

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Not a beauty parade...

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Recent changes to the rules on LinkedIn empower Group Managers to enforce a site-wide moderation block on all future posts.

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Here are my views on the anatomy of the perfect tweet

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New: Hangout chat with MyWebPresenters

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How the hubbub of a coffee shop helps creativity
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