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Scott Forshay
Works at Mutual Mobile
Attended St. Edward's University
Lived in Austin, Texas
250 followers|7,772 views
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Scott Forshay

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I Have a Dream
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Hence the rise of so-called native ads: things you want to read and look at and click on. There’s a certain amount of promise there, and the native-ad industry is certainly going to grow from its present size. But it’s tough: building these things is a huge amount of work for the advertiser, with no guaranteed payoff. And selling them is even more work for any publisher. via +Thomson Reuters +Felix Salmon 
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This is SOOOOO good!
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Call it “anticipatory computing,” or “information gravitation” or whatever you want, but it appears the future of search isn’t search at all. Rather, next-generation applications will surface the information we need when we need it — whether we know we need it or not.
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And it only took 29 years ... +Goodby Silverstein & Partners 
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As we enter 2013, it is important to retrospectively digest learnings from the maturation of mobility over the course of the past twelve months. The following is intended to clearly articulate the fundamental lessons learned from current state mobility and to serve as a guidepost for the continued advancement of the medium as the primary interface for brand and consumer marketing engagement:
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Anticipating transitions and communicating with consideration of context is where the battle for consumer hearts and minds will be won. Technologies and products can be commoditized, experiences cannot.
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The principles that made search ads successful — an efficient buying system, a deep pool of creatives to match to intent; great targeting; and format control — are guidelines. And yet at the same time, crafting such an offering is easier said than done. After all, Google could innovate quickly in search because it “owned the stack.” via +Brian Morrissey +Digiday 
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Last year, marketers put mobile strategies in place. In 2013, the pressure will be how to break down silos across digital channels and leverage the data to help optimize and target integrated campaigns using mobile as one channel. Advertisers have no choice but to go where audiences are, and mobile has clearly knocked TV off its pedestal as the first screen.
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Clever, clever from +FITC 
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Honored, as always, to be featured in +Brian Solis excellent marketing blog.
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If this does not sound like Grandpa Scribner's idea of a publishing company, fasten your gyrobelts. Full Fathom Five hires writers on the Hollywood model, taking the copyright and 70 percent of the profits in exchange for $500 and the opportunity to be heavily edited by Frey and his staff. +Esquire 
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People
In his circles
380 people
Have him in circles
250 people
Jordan Sim's profile photo
Uncommon Update's profile photo
Mike Marotti's profile photo
Neil Perkin's profile photo
Craig Camp's profile photo
Seth List's profile photo
Robert Null's profile photo
Work
Occupation
Luxury and Premium Brand Consultant and Mobile Strategist. Believing that mobile is the persistent interface that carries the transmedia brand narrative. Please feel free to contact at scott.forshay@gmail.com or on Twitter @scottforshay
Employment
  • Mutual Mobile
    Senior Strategist, present
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Previously
Austin, Texas
Story
Tagline
Mobile Marketing and Ad guy. Endeavoring, alebit sometimes clumsily, to direct theater on a four inch display.
Introduction
Mobile Marketing and Ad guy. Endeavoring, alebit sometimes clumsily, to direct theater on a four inch display.
Education
  • St. Edward's University
    English Literature, 1994
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Male
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