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Kirsten Hodgson
Works at Helping professionals and professional services firms to retain and grow existing clients and attract more of their ideal clients. Social media enthusiast, keen runner, skier and wine drinker
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Great Howto. Do many firms use google drive?
 
#Dropbox is popular with #lawyers. According to the ABA’s most-recent technology survey, 58% of lawyers use Dropbox, making it the most popular online file storage option among lawyers. Here is everything you need to know about Dropbox, from how to install it to securing your client files.
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Kirsten Hodgson

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Optimized for SocialMedia - Check
 
What costly technology mistakes have you made in your business?
If you're creating a lot of content for your business you're going to need technology skills. Here are 7 costly mistakes which are regularly made.
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keeping on top of #adwords requires constant attention
 
The answer to your question is “probably yes … and definitely probably.”
The question: “Should my company use Google #AdWords?” 
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Kirsten Hodgson

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#Law firms are not exempt from change. They also need to adapt
 
Only #change is constant
If “what we find changes who we become” then consider this Law 2.0: The New Continuum of Legal Education report by Colorado Law (University of Colorado at Boulder): Digital disruption is forcing law to change just like journalism, music, video and other information industries. This digital transition leaves many traditional law firm business models under stress. This creates new … Continue Reading
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Some great lessons learned here
 
Ninety-three percent of #Australian marketers surveyed reported using some form of content #marketing over the past year — but only 33 percent say they’re effective at it.
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Have her in circles
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Great to know! Perfect for engaging your audience
 
Twitter is unique from Facebook in the way their news feeds work. For most users, the twitter news feed is based only upon time; that is the most recent posts appear at the top of the news feed. This means that businesses are going to need to create different #socialmediamarketing strategies for each platform.
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Has anyone experienced the updated #twitter yet?
 
Keeping up-to-date with #socialmedia  
It would seem the suspicions of Mashable are confirmed. Twitter is going through a big design overhaul. Just yesterday, Twitter announced that a new profile design is coming for the 140 character soc…
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Time will tell, I guess we are all still learning.
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Getting people to relax in some instances can be difficult. Taking the pressure off of them is a useful trick
 
“How do you encourage professional service providers like lawyers, accountants & engineers who’re used to using a more formal language style in their comms to adopt a more relaxed & social attitude?”
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Dont drive your audience away with poorly written snippets. Learn how to get them right
 
Ever seen a Facebook or Google Plus post with a title and image that have interested you enough to read the ‘snippet’ about it below the title, only to find it’s not as exciting as you thought? Or, with your interest piqued, you clicked on the post to find it bears no resemblance to what the snippet described?
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Utilising multiple #socialmedia sites is more successful than relying on one platform
 
Businesses are missing a vital #opportunity to get their product(s) out there via #GooglePlus #twitter 
When it comes to brand marketing, Google+ posts are almost as engaging as Facebook and more so than Twitter, a new report says.
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Have her in circles
255 people
jobandtalent jt's profile photo
Ted Brooks's profile photo
Steve Cornforth's profile photo
Andrew Healey's profile photo
Christopher Levinson's profile photo
Troy Foster's profile photo
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Professional services marketing specialist
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  • Helping professionals and professional services firms to retain and grow existing clients and attract more of their ideal clients. Social media enthusiast, keen runner, skier and wine drinker
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Specialise in professional services and law firm marketing - helping firms to retain and grow existing clients and attract the right kinds of new clients
Introduction
Professional services and legal marketing specialist. Help firms retain and grow existing clients and attract the right new clients. 

I love running - not particularly talented but can keep going for ever. 

I also love NZ. Moved here from the UK a few years ago and think the lifestyle is fab. 
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Female