CEO Guide to Customer Experience Technology

Learn how companies from PepsiCo Inc. to Royal Caribbean Cruises Ltd. are adopting tablets, digital signs, touch-screen kiosks and mobile applications to help customers interact with products before buying and capture part of the estimated 85 percent of purchases that will be influenced by some sort of digital experience in 2015. Read about Intel's efforts to court retailers, and how startups are building tablets to help restaurants serve diners´╗┐
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