This article really nails it! In fact, I just had a call tonight from an elderly friend (in his 70's) of mine who actually bought a MAC laptop on the advice of a friend, to replace his aging Dell laptop running Windows XP. He said he couldn't stand the MAC laptop it was just too different and he was not impressed. So much for being easy to use! I told him that for what he uses a computer for, a Chromebook will be just right. Easy to use, fast, virus proof, and a fraction of the cost of any Apple laptop.
He seemed willing to give it a try! I will keep you posted.