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Jeff Ferguson
Works at Fang Digital Marketing
Attended California State University, Fullerton
Lived in neenah, wi
1,673 followers|36,230 views
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Jeff Ferguson

commented on a video on YouTube.
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Ugh... this guy again... The guy's testing is horrible. His lack of success is a lack of understanding of targeting, testing, and so much more.  You can't call ignorance of how something works "fraudulent."
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Harry Michelson's profile photoG-Rex Art's profile photo
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+Jeff Ferguson Then explain how it is horrible. 
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Jeff Ferguson

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My fancy new jacket from +Google Engage for Agencies!
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Jeff Ferguson

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“Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber's past viewing.” That's what I read a few short weeks ago in the New York Times. That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by personalized recommendations.
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Jeff Ferguson

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I had the pleasure of doing a #webinar  for the fine folks over at +LogMyCalls today. If you missed it, here's your chance to catch up on some advanced #PPC  techniques.  Enjoy!
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(Rimshot)
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Jeff Ferguson

commented on a video on YouTube.
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Yes, Facebook is filtering your content to your friends, families, and customers as a way to make money. Yes, it's totally different from how YouTube operates.

You make a great presentation, but don't really present a great reason why it's really "bad." This is how Facebook has figured out how to monetize its user base (you and everybody else). Is this a bad thing? Hard to say... it's just a different model, not necessarily a bad one. You don't like it because you're having to pay for something that you used to get for free, so his argument is bound to be biased. Facebook will say it's the only way they know how to make money, so clearly they are biased... so, we're kind of at an impasse.
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DK Incorporated's profile photo2veritasium's profile photoJeff Ferguson's profile photo
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+Jeff Ferguson  What about the brands who promoted their fanpages as facebook suggested via fb ads? How is that fair? They dumped money to grow their base, now they are charged every time they want to reach everyone.
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Really? It's 2013 and the top chair of the marketing department still can't calculate the ROI for something like social media?  Calculating ROI doesn't change with the introduction of a new media source, folks... #SMM   #socialmedia   #socialmediamarketing   #socialmediatips   #CMO  
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I'm teaching how to calculate the ROI of a social media campaign tomorrow morning in a class I'm teaching in the Social Media Marketing course in the Rutgers Mini-MBA program. But Rutgers is still one of the few colleges or universities that has such a course.
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Jeff Ferguson

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The latest numbers on digital and mobile are in... here's why it makes a difference for your company.
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In probably what is my geekiest reference to date, I present how a character from #BladeRunner  influenced my #SEO  practices... 
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Lisa Williams's profile photoAlways On Communications's profile photoJeff Ferguson's profile photo
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Love this one. Nice touch working in our favorite movie to a post which is also informative and provides great advice.

+Lisa Williams - Too bad we missed that Dungeons & Dragons presentation you mentioned. We know some people who could use a +5 bonus to their Intelligence score right about now. :)
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Apparently, I've been singing the words to the Daft Punk song all wrong... 
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People
In his circles
327 people
Have him in circles
1,673 people
Work
Occupation
Internet marketing veteran; SEM (SEO, PPC), Social Media, Display Media, and more. Speaker, writer, entrepreneur, inventor.
Employment
  • Fang Digital Marketing
    CEO, 2010 - present
  • Local.com
    Sr. Director, Online Marketing, 2009 - 2010
  • Napster
    Director, Online Marketing, 2006 - 2009
  • LowerMyBills.com
    Media, 2005 - 2006
  • IAC/InterActiveCorp
    Director, Online Marketing, ZeroDegrees, 2004 - 2005
  • Wahlstrom Group
    Manager, Interactive Services, 2003 - 2004
  • Kimberly-Clark Corp.
    Manager, Interactive Media, 2002 - 2003
  • Hilton Hotels Corp.
    Director, Online Advertising, 1999 - 2002
  • iSearch
    Marketing Manager, 1998 - 1999
  • Alpha Micro
    Webmaster/Marketing Manager, 1995 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
neenah, wi - downey, ca - paramount, ca - burbank, ca - redondo beach, ca
Contact Information
Work
Phone
626.755.0995
Email
Story
Tagline
CEO of Fang Digital, Creator/Writer of DeadTreeMedia.com; inventor, Onmaway
Introduction
Jeff Ferguson is CEO and lead consultant for Fang Digital Marketing, an internet marketing consulting firm based in Los Angeles. He is also the inventor and producer of Onmaway, the soon to be launched iPhone navigation app. In his spare time, he is creator and head writer for Dead Tree Media, a traditional advertising review blog with just a hint of rage.
Bragging rights
Proud (soon to be) husband and step-father of 3, 16+ year veteran of the internet marketing world, serial entrepreneur.
Education
  • California State University, Fullerton
    Communications/Advertising and Computer Science, 1989 - 1995
  • University of Phoenix
    Business, 2001 - 2003
Basic Information
Gender
Male
Other names
Jeffrey Ferguson, J. T. Ferguson
Jeff Ferguson's +1's are the things they like, agree with, or want to recommend.
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