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Theresa Roeder
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You may have seen this sign on gasoline pumps. When I see it I think of the conversations that could have gone into the design and how software companies approach similar situations.

I could imagine Apple saying "Just put the strip reader on the left side. Everyone will get used to doing it our way." Or "Companies should change the way they make credit cards."

Putting a reader on both sides seems more like Microsoft's approach, wanting to be all things to all people.

Google's approach might also be to put readers on both sides, but not to include an illustration. No need to tell people what to do when whatever they try to do will work. Google also add two more readers, one on each side of the bottom, in case people stuck in their card upside down.
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