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iCumulus
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iCumulus's posts

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How Carsales is improving audience targeting with a data management platform @CMO http://ow.ly/MMV7T

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Advertisers May Unknowingly Add To The Industry’s Fraud Problem @adexchanger http://ow.ly/MMUl6

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"The biggest takeaway from this campaign is that programmatic does work for branding campaigns"@adexchanger http://ow.ly/N7wZl 

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What’s Keeping Programmatic Native From Achieving Scale? @ adexchanger http://ow.ly/K5F3o

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How Marketing Teams Can Capitalize on Demographic Shifts @CMO http://ow.ly/K5Dqh

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Reminder emails should not be ignored. According to MarketingSherpa's survey, 88% of those who left an item in an online shopping cart have received an email reminding them of that fact. Half of those who ever left an item in an online shopping cart (51%) find the reminders helpful.@marketingsherpa http://ow.ly/J6LQX

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U.S. survey shows that almost 7 of 10 Americans have made purchases influenced by a company's email.@marketingsherpa http://ow.ly/J6LQX

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Majority of consumers who want to receive company emails invite change in them. According to the U.S. survey, over one out of three (35%) would like personalised email to change along with 29% would like companies to send more emails and 6% prefer less personalised emails. 31% would like company emails to change the length of their email with 30% prefer shorter compare to 1% longer.@marketingsherpa http://ow.ly/J6LQX
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