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Lorraine Nugent

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Keep an eye out for personal views and comments that may be posted online and damage your reputation. Your business needs more than a website to represent you.
The answer is to be prepared: respond swiftly to any negative criticism to minimise the impact. Highlight the good comments and also respond to these. If you do nothing, a few searches could have a direct impact on your bottom line. Be proactive in managing your reputation by posting positive messages.
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With everyone able to search and compare products and services so easily online, it’s important to get it right, from the content on your website, to your Facebook updates, blogs adverts and tweets.

With 50% of the UK population now using mobile phones to interact on the web, 1.15 billion users every month on Facebook, 500 million twitter users, 300 million active users on Google+ and 200 million active users everyday logging into YouTube, it is vital that you are doing everything possible to ensure you and your business are communicating your messages and business aims in the right way.
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Is your business ready for the economic upturn?
by Lorraine Nugent, of Horsham PR agency Media Word Waves

With strong evidence that the economy is now starting to pick up, it is vital that your target audience know you are still around. Your business and your brand need to be visible now, more than ever.
How do you keep your brand and business in pole position?
Get back to basics – think about who your target audience are and who your current customers are? How do they find you? What are you doing to let them know your current offering? How could this be improved?
A good mix of media is essential in today’s marketplace; the printed word is still important and definitely not dead yet. Couple this with a good mix of suitable online media.
Of course, what works for one business and industry sector may not work for your business – think tactically?
* What do the majority of your customers read?
* Where do they network?
* What do they watch and listen to?
* Which online tools are they using?
With regards to social media, don’t just dabble – think about your potential customers, Facebook can work for some businesses but not all, consider the ever growing medium of video and making use of YouTube, Google+, Twitter and LinkedIn.
You should try and link all your material to have a common thread. Make full use of every article and press release, if you have something published in a newspaper or magazine, make sure you tweet about the article, promote it via Facebook, mention in your LinkedIn groups and on your Google+ account.
Check out some of our top tips to get you started
Press releases are a very cost effective way of marketing your business: Creating a Press Release
Top tips for getting the most from an Advert or Advertising campaign: Creating an Advertisement
Our Guide on getting your Press Release or Advertisement into the Media: Media Placement
Top tips for getting maximum results from your Direct Mails (posted letters) : Direct Mall
We understand that getting your message out to the right people can be mind boggling and time consuming – if you need help in becoming more visible to your customers, please come and talk to us for a FREE no obligation chat.
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Lorraine Nugent, Director of Media Word Waves and family joined the Crawley and Gatwick Chamber of Commerce team, and hundreds of other 'Santas on the Run' as they ran around Crawley Town Centre in aid of Chestnut Tree House, a Sussex Hospice caring for terminally ill children.
Joining Lorraine, were husband Tom, daughter Rebecca and son Matthew.
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Director at Media Word Waves & Director at Young Start-up Talent

Media Word Waves is a PR and Marketing Company. Our aims are to create awareness and visibility for our clients. After managing a B2B newspaper for 7 seven years we have no shortage of expertise in creating press releases to grab media attention.

I am also a Founding Partner of Young Start-up Talent, an entrepreneurial initiative aimed at inspiring and encouraging 16-25 year olds to have a 'can-do' attitude towards business.
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