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Fallon

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Small batch bourbon brands competing for market share with new ad spending.
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Fallon

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When you think of tequila, do you think of Minneapolis? No? Maybe you should...
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Fallon

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Fallon's +Alison Beattie started a network of ad people to discuss gender issues in the advertising workplace. Their first, free event is February 20, at Fallon. Read more about it here.
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Fallon

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Fallon's culture is a key asset in our competitive advantage. Pat Fallon shares the components to a strong workplace culture.
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“This is a 50-year-old brand, and we want to get it started for the next 50 years.” -John King, CMO at Fallon
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The 2014 edition of the All Hockey Hair Team from the Minnesota State High School Tournament is here! 
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+Arby's, +Pharrell Williams' hat, and social media. Read about how a simple tweet has raised the brand's awareness.  
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Fallon

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Wanted: Pop culture sponges with creative DNA. Is this you? Then you should apply for Fallon's summer internship. Do it soon, you're running out of time.
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"We're backing the doers. Everywhere. The doers under our own roof, clients who do, and people making the future. Generative energy everywhere. Let's do, and do good. Let's party."
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Fallon

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We've got roast beef on our roster. We're damn proud of our Fallon team.
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Brave work that makes a difference.
Introduction
Brave work that makes a difference

Thirty years ago, five Minneapolis entrepreneurs met at a downtown diner and pooled their life savings to buy a single print advertisement that ran in two metro newspapers. On that day Fallon opened its doors, without a single client, under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”

Where others viewed our geography as a disadvantage, we found opportunity. Bob Dylan had already proven that if you’re determined to surprise the world, Minnesota is as good a place as any to raise your voice. Unlike the big ad shops on Madison Avenue and the left coast, we have the advantage of actually living in America where the people are–where brands, not trends, are built.

Fallon’s ambitious use of creativity to outsmart has been unwavering. Today outsmarting requires a more generous approach to marketing. Generous brands create something of value in the world: entertainment value, social value, and belief value. Generous brands are additive to peoples’ lives and to culture. They help build ideas in the world; they leave something behind. Modern branding is learning to give as much as you take.

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