There are a number of companies that track your movements on the web and sell the information to the highest bidder in real time bidding…

Data collection volume increased by 400% year-over-year, from an average of 10 collection events per page to 50, and 54% of that activity was entirely beyond publishers’ control (compared to 31% the previous year). -Krux

Do you feel that opaque methods of data collection have gone too far? 

#datacollection   #privacy  
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