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Don Roy
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115 followers
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The growing importance of the Millennial generation could dramatically shape how MLB positions its product to appeal to today's younger customers.

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New Sports Biz U post: College football attendance has declined over the past decade. What can be done to reverse the trend? The Theory of Personal Investment is presented as an explanation of why people attend sporting events. How can marketers apply this theory to entice people to come back to college football games?

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New Sports Biz U post: The sports marketing mix consists of 5Ps (positioning, platform, promotion, people, and profits). Positioning is the driver as understanding customers influences all subsequent marketing decisions. Gatorade is held up as an example of a brand that is using positioning to boost lagging sales.

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One distinguishing characteristic of sports marketing is the existence of an affinity advantage. The NFL has made enough missteps to doom many companies, yet it continues to deliver strong TV ratings and generate fan interest.#sportsbiz

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New blog post: Why is managing your professional identity like a brand important? Your personal brand serves three roles that differentiate you: 1) Provides cues about the value you offer, 2) Expresses personality, and 3) Tells unique stories from your life experiences. #personalbranding

New blog post: Thought leadership is an aspirational position one can achieve in his or her field. What is a thought leader, and what traits are essential to thought leadership? #personalbranding

http://donaldproy.com/what-is-a-thought-leader-infographic/

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New blog post- Your brand is not a thing- it is four things!

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New blog post: Oakland A's switch-pitcher Pat Venditte possesses a rare skill set. His story offers lessons for building a professional brand. #personalbranding

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New blog post:Building a personal brand is neither simple nor fast. But, if you understand two words that factor into personal branding efforts the journey will likely be more productive.

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New blog post: Google-Twitter 2.0 brings the fire hose of Twitter's massive content to search engine results pages (at least relevant tweets). What does this partnership mean for brands using Twitter? Does Twitter strategy need to be revisited? #socialmediamarketing  
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