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Rachel Fairbanks
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127 followers
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I found this article way more amusing than it probably is. And I'd still watch Titanic any day of the week.

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On +BuzzFeed's evolution & social publishing.

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Good stuff.
Now you will listen to me ramble on about the creative process.

Ignore the duct tape affixing you to your chair and, y'know. Just go with it.

http://terribleminds.com/ramble/2012/03/13/25-things-you-should-know-about-creativity/

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Oopsies! Double-edged sword.

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Just because you consider it a "moral" viewpoint doesn't mean that it's not also hate speech. I feel like major news networks only continue to give him interviews because they know he's going say some whack shit every time.

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Transmedia, Beyond Entertainment

This week's +StoryCode Meetup was awesome, possibly my favorite to-date because it really delved into the power of storytelling and the possibilities of transmedia as an activism tool.

I still don't get Storify's long game (presumably acquisition, but by whom?), but +Rachel Fairbanks has been making great use of it and her latest one for the America 2049 presentation is an impressive case study of doin it rite.

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Another Storify! These things are fun, but extremely tedious to create. If you were at +StoryCode 's Social Media Week panel or attempting to follow the confusing stream of tweets, you should definitely give this a look. :)
Here's the Storify narrative from our panel yesterday at Social Media Week. It was a bit experimental - and the reactions formed an entire story of it's own.

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Ogilvy to place more focus on social + Gen Y. Recruitment-wise: “We need to make sure we don’t lose this generation to technology companies and social-media companies."
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