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Tony “Tiggerito” McCreath
5,338 followers -
The Glorious and Fabulous SEO Giant
The Glorious and Fabulous SEO Giant

5,338 followers
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It's nice to see quick results. In this case the client had moved pages as well as created duplicate pages. Our tune-up and some redirects, and everything's looking good.
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Starting to play with some Google Search Console (GSC) data. CTR as expected, and even a peak at position 11. Impression distribution is interesting. Lots more ideas on how to look at this stuff.
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Here's a nice little gotcha.

While testing I sometimes add an 'x' to a tag name to disable it.

I happen to do it for a meta tag. This 'xmeta' tag did not self-close, and it ate up all the rest of the tags in the head section. Chrome browser confirms this.

Not only did the SDTT not find my microdata schema in the head section, but also the GSC report lost them.

I'm quite surprised that an invalid tag in the head section can cause all other tags to be ignored.

The "HTML improvements" report did not say things went missing, but that one's quite slow and dumb.

A site search indicated the normal grabbing of title and meta description worked, so this may be limited to parsing microdata in the head section.

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Ce am spus?

(What did I say)
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Inbox empty, Pocket list complete, Feedly all read and social channels checked.

Down to about 100 flagged emails, and a million tasks in Basecamp.

Progress.

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Tdying up my headers
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Look what I'm doing. Come along, or even submit your website. #SEMrush

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Some interesting robots.txt redirect tests.

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Yay. No more random noises from Chrome
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