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Attorney Profit
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Smart Marketing for Attorneys
Smart Marketing for Attorneys

242 followers
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Using email as a marketing tool is a great way to spread information about you and your firm, but are you using it effectively?

How many times do people open the emails you send them? How many people click on the information? Did the emails bounce and how often? These are things that can be measured to gauge the effectiveness of the emails you send out for marketing purposes.
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Newsletters are a staggeringly effective way to market your firm. Showcase your knowledge within your legal niche and provide people with valuable content which will leave them wanting more. If your firm isn’t sending out a newsletter bi-weekly or at least quarterly, then you need to change this immediately. We have compiled some steps for you to take to help you create an effective newsletter for your law firm. 
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The AT&T commercial says “More is better,” and when it comes to networking, having more connections is usually better than having fewer. But on LinkedIn’s professional network, quality far outranks quantity.

The lion is the king of the jungle, and it would help to be king to survive  in this Darwinian economic environment.  But I strongly believe that you should be a KING – not a LION.  For this discussion, let me define two terms:
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For many attorneys, the internet has been hard to accept as a new marketing medium. With online capabilities for interaction and communication, some fear ethical violations. Since attorneys are held to higher ethical standards than most any other profession, and because of the still “foggy” ethics standards for attorney internet interaction, many attorneys either abstain from interacting online, or get in trouble. Some are beginning to find a balance of what they can do online, but Monica Zent decided she would take matters into her own hands.

Monica saw a need for a place where attorneys could interact, ask questions and feel safe from ethical standards online. She created Foxwordy, a social network exclusively for lawyers. To join, you need to be invited – which means no outside influences such as marketing companies, clients, or potential clients wading through the information or comments on the site. What makes Foxwordy special is that users are allowed to post anonymously.
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In this recent article, lawyer-turned-journalist Alec Scott cites many examples of how Big Law is transitioning to New Law. This new name shows that the old ways are changing, but New Law doesn’t have just one model. New Law advocates realize that lawyering is basically specialized consulting. This is hard for some lawyers to stomach – especially the old guard – but once you accept that being a lawyer is like being a consultant, many avenues will be open to you.  
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Marketing is crucial to the success of any business, including law firms. There are many different marketing strategies you can choose to pursue, but to make the most of your marketing, you should focus on a niche.  It’s uncommon knowledge, but a narrow focus enables you to be known broadly. Niche marketing, or target marketing, has become the most effective form of marketing for attorneys. There is no longer a “general practitioner” when it comes to legal practice, as the legal system has become increasingly complex. 
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Creating an account on Google+ will garner more visibility for your law blog, yourself and your firm. Google+ has grown from a “Ghost Town” to the 3rd most populated social media site (closely chasing Twitter), with an estimated 925,000 new users every day. 
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As an associate or young lawyer, you aren’t going to be handed clients. The partners who have been around for many years have clients already – but you need to market yourself, and be able to convert prospects into clients. Unfortunately, they didn’t teach you how to do this in law school.

Even the partners don’t really understand the ins and outs of marketing today – especially online. So with the partners’ expectation that you’ll be bringing in business for the firm, receiving little to no help from them, it’s all on you. Luckily, you’re not alone. We’re here to help.
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We are conducting a 4 minute survey to find out what the business development activities have a positive ROI for attorneys. The survey is about 10 straightforward questions that will only take 4 minutes of your time. In return for taking the survey, we will send you the aggregate results from the survey. Those results will be much more valuable than the chance to win an iPad, right? 

It really only takes 4 minutes, and the value you'll get in return is worth it.

Here is a link to the survey: https://www.surveymonkey.com/s/J5KKHT6  Do it right now – you have 4 minutes don’t you? 
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