Google Plus is Susan Alexander from Citizen Kane ... modest talent and limited range - but put enough money behind her (and attach her to Kane's billions) and people start to take her more seriously than they should.
I'll be surprised if more than 2 of you get the reference, let alone agree, but it needed to be said anyway.
Many of us have a hard time looking beyond the free streaming nature of YouTube. I mean, wow, here is Google giving us FREE UNLIMITED HD STREAMING to the entire world (even LIVE if we want) and we are certainly making use of it.
But, we often forget something in our excitement that is doing more damage than good. YouTube has placed this free gift inside of a social network that reaches a billion people a month.
Wouldn’t you like to reach a billion people a month? What if there was a social element to that one billion user reach that could have them checking in, engaging with your content, be alerted automatically when there is more, etc.?
Funny thing is, we all know what to do on social networks. We have no problem asking someone to follow us on Twitter, or like us on Facebook. Why can’t we do the same for YouTube? Better yet, why don’t we do the same for YouTube?
The first reason we often don’t treat YouTube like a social network is because we are simply overwhelmed with what it has already given us. The results are almost immediate. It isn’t filled with spambots like Twitter and unlike Facebook, everyone who subscribes to our content sees our content when they check in. The HD streaming once costs thousands a month, even for the little guy, and the list goes on. Get over the gift - enjoy the gift - and do great things with it.
The second reason we don’t treat YouTube like a social network is because we simply don’t know to do so. You now know, and are without excuse.
Finally, let me give you one last thing that makes YouTube the Social Network that keeps on giving. You can put your YouTube videos in Facebook - but you can’t really put your Facebook content in YouTube. Twitter loves links to YouTube videos, but you won’t see a lot of Tweets at YouTube.com. Pinteresters who pin YouTube Videos do tremendously well - but you won’t see a pinned board at YouTube.
Start with YouTube. Treat her like the social network she is. Use it as your center for social media content - and enjoy the rewards.
Because there are plenty.
Buy the paperback version and get the Kindle version for just $.99 automatically.
In December I sold three times as many copies of the paperback version as I did the Kindle version. I wonder if this will change those numbers at all.
Thoughts? Would a greatly reduced Kindle version option get you to pick up the paperback version more?
- Instant CustomerDirector Of Content Marketing, present
- Colligan.com, Inc.CEO, present
- Rubicon International
- Northwest Nexus
- Total Network Interface
- Portcom Communications
Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no dramas. He does this with a lifestyle and business designed to answer the challenges and opportunities of this new economy. If you are looking for titles: Husband, Father, Education Czar for Traffic Geyser Inc. and CEO of Colligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel.
Paul believes in building systems and products that work for the user – not vice versa. With that focus, he has played a key role in the launch of dozens of successful Web and Internet products that have seen tens of millions of visitors and dollars in revenue. Previous projects have included work with Traffic Geyser, Rubicon International, Microsoft, and Pearson Education. Topics of passion include (but are not limited to): new media content creation, product development, lifestyle design, and community building.
Paul’s take on the Internet can be seen/heard/read in Web Shows that include eMarketingVids, books that include "YouTube Strategies," the Kindle Bestseller “Cross Channel Social Media Marketing” and publications online and off as varied as the Huffington Post and The Net Effect. He is also a popular speaker on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the world that include BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, Mac World, Social Media Success Summit, and Microsoft Tech-Ed.
If you are interested in his latest projects and/or thoughts on the industry that has been so good to him, there is plenty more to do, read, watch, and ponder at www.PaulColligan.com.
- University of California, Santa BarbaraPolitical Science, 1988 - 1992
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