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Andrew Broadbent
Works at 4 EON Inc Experiential Marketing Agency
Attended Manhattanville College
Lives in Greenwich, CT
804 followers|666,848 views
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Andrew Broadbent

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YouTube shopping button is trying to compete with Amazon   

It’s also another way for #google   to combat +Amazon.com  , which some believe eaten into its product-related search queries as shoppers go directly to Amazon.com to search for products, rather starting with Google. If Google can make YouTube into a starting place for product searches, the company can grab more direct marketing advertising dollars.   #youtube  

http://fortune.com/2015/05/21/google-shopping-ads-youtube/
The search giant believes YouTube's product review and how-to videos to influence more sales. Ad boss Sridhar Ramaswamy explains.
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Andrew Broadbent

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Google Confirms Changing How Quality Is Assessed

Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes.

So the Phantom 2 Update was, obviously, real and now has a new name: The Quality Update.  H/T +AJ Kohn    #algorithmupdates  
 
Google Confirms Changing How Quality Is Assessed

Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes.

So the Phantom 2 Update was, obviously, real and now has a new name: The Quality Update. I've been tracking about 6 clients who were impacted by the update - both up and down. The swings aren't as violent as Panda but that makes it more difficult in some ways.

#seo  
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.
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Andrew Broadbent

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The Wall Street Journal's Inside the Newsroom: A Discussion on Journalism Ethics and the Law Event      

 At the +Wall Street Journal Headquarters.  1211 Avenue of the Americas, New York, NY 10036    #wallstreetjournal  
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Andrew Broadbent

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More Precise Data in Google's New Search Analytics Report

The new Search Analytics report enables you to break down your site's search data and filter it in many different ways in order to analyze it more precisely. For instance, you can now compare your mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic.
 
More Precise Data in Google's New Search Analytics Report

The new Search Analytics report enables you to break down your site's search data and filter it in many different ways in order to analyze it more precisely. For instance, you can now compare your mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic.

Out of beta and going live for everyone to play with. There's a lot to look at. 

#search   #analytics  
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Andrew Broadbent

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Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday    

Very imformative #wbf  about evaluating the links you are building.  
http://moz.com/blog/links-built-arent-helping-page-rank-higher-whiteboard-friday?     #linkbuilding  
What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.
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Elon Musk Tech Speech   

Incredibly inspiring. So worth 20 minutes of your time. I've already ordered mine. Elon has the amazing ability to make things happen. He doesn't just dream, he executes and delivers against his ideas. That's inspiring.

www.theverge.com/2015/5/1/8527543/elon-musk-tesla-battery-feels
 
Incredibly inspiring. So worth 20 minutes of your time. I've already ordered mine. Elon has the amazing ability to make things happen. He doesn't just dream, he executes and delivers against his ideas. That's inspiring.

www.theverge.com/2015/5/1/8527543/elon-musk-tesla-battery-feels
I've watched a lot of handsomely paid CEOs get on stages for keynote presentations over the past decade, and none were as good as the one I saw Elon Musk give Thursday night in California as he...
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Andrew Broadbent

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Beth Comstock Fireside Chat at Start Up Grind Greenwich Chapter's Event     

I enjoyed listening +General Electric's CMO #BethComstock  at  +Startup Grind - Greenwich's Fireside chat event.  She is so inspiring and intelligent.  Beth Comstock leads GE’s newly formed Business Innovations unit with a mandate to accelerate growth from new businesses and those in transition, intensify commercial impact and increase brand value.   “I haven’t been traditionally trained,” she says. “I don’t have my MBA, and it can be intimidating if you let it get to you. I don’t focus on deficiencies; I focus on my strengths.”      http://www.ge.com/about-us/leadership/profiles/beth-comstock     #venturefunding   #entrepreneurship      
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+Google, don't become evil. Mantra inside New York office 
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instead of "don't be evil" they should've formulated a positive motto. what a shame. 
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Google New Office Google Shopping Product Display Listing Presentation    
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Todd"s Point View from above where the mansion used to Be  

#toddsPoint   #greenwich  taken by  +Loren DePalma 
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Farewell, Internet Explorer! Welcome Microsoft Edge    

Microsoft has introduced its new browser, Edge, as a replacement for Internet Explorer. The move includes some substantial tweaking to its digital voice search assistant, Cortana, which could put it ahead of competition.   
http://searchenginewatch.com/sew/news/2406576/microsoft-edge-to-replace-internet-explorer     #internetexplorer   #microsoftedge  
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Google for Entrepreneurs Greenwich Startup Grind meetup  
Fireside speaker #tonyyang  
+Google for Entrepreneurs  +Startup Grind - Greenwich 
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Have him in circles
804 people
Erika Baker's profile photo
Jay Stoner's profile photo
Sean Gilligan's profile photo
WellAttended's profile photo
mir attah's profile photo
Rothana Smile's profile photo
Monika Gill's profile photo
UltimateCrowdfunding's profile photo
marie dupond's profile photo
Work
Occupation
Senior Director of Search Marketing
Skills
Inbound Marketing, SEO, Copy writing, Social Media strategies, Link building
Employment
  • 4 EON Inc Experiential Marketing Agency
    Senior Director of Search Marketing, 2014 - present
    Focusing on building search strategy for digital marketing and video production companies: 4 EON, Inc., 17 Production, 17 Agency. Leveraging more earned media by incorporating search, social and content marketing tactics. Growing 17 Agency’s global digital marketing offering to better serve our existing clients, prospective clients and 4 EON, Inc. Progressing 17 Agency’s search marketing efforts through understanding the audience journey across channels (paid search campaigns, organic traffic, platforms, landing page optimization, and conversion path analysis) to ensure qualified traffic is also converting traffic. Working across a very broad range of industries on national & global brands. Establishing an SEO presence in the New York City office, building a team of strategist and analysts to support a growing client base in NY. Developing 17 Agency’s Natural Search offering through synergy with both online and offline channels to build increased brand awareness and revenue. Building 4 EON, Inc’s international client base and defining processes and work flows for better servicing multi-language and multi-country clients. Updating company procedures, methodology development and implementation of digital marketing best practices. Supervising client portfolios while maintaining client retention through providing strategic delivery and deployment Developing tactics to improve synergy across different service lines, including Organic search, Pay Per Click (PPC), Display, and Social Media departments.
  • Vab Media Web Design and SEO Marketing Firm
    Co-Founder-Director of Search Marketing, 2010 - 2014
    Consulting businesses with Internet marketing guidance. Aiding companies with the expansion of their branding, visibility, and customer experiences online through a variety of strategies. Creating and Maintaining the Vab Media website incorporating best SEO practices from the ground up. Building and optimizing many profitable websites, some of which hold first page rankings for major keywords in Google. Specializing in identifying and capturing profitable niches across a wide variety of subject matters. Enhancing online user experiences for client websites. Leading our data-driven SEO team providing strategy, overseeing processes, providing training and testing the latest SEO strategies to improve conversion and revenue for Vab Media and all of our clients. Working on projects for clients through link-building, content marketing, as well as keyword and competitor research. Editing, researching, and article copywriting. Providing service in the following: link building campaigns, copywriting, Search Engine Optimization and Internet Marketing (SEO), conversion rate optimization, social media, web content creation including viral videos, viral marketing, web content development, search engine placement, video/social media marketing/optimization as well as keyword and competitor research, sales and marketing. Dedicating time to teamwork. Drafting proposals and contracts. Wire framing ideas with the company’s web designer for logo and graphic work.
  • Web Worx Santa Cruz
    SEO Instructor, 2011 - 2012
    Gave hands-on workshops that taught students the skills to confidently implement Search Engine Optimization into their websites. Instructed them how to use keyword research tools and statistics, basic competitor analysis, how to create SEO friendly titles, descriptions, and headings, content keyword integration, conversion rate optimization tips, calls to action, WordPress plug-ins for ease of integration, permalinks, and tags, create a Google account, get familiar with Google Webmasters and Analytics Tools and more. Researched content and put together new presentations for the students.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greenwich, CT
Previously
Santa Cruz
Contact Information
Work
Phone
510-909-7386
Email
Story
Tagline
When you face adversity, remind yourself that whatever is trying to defeat you could very well be what God will use to promote you.
Introduction
Experienced Internet marketing professional and  SEO consultant with background in sales, business development, marketing and management. Proven track record of aiding companies in expansion of their branding, visibility and customer experiences online through a variety of strategies. Generally helping companies 'ring the cash register', online I’ve overseen design and creation of our website, incorporating best SEO practices from the ground up. As a Vab Media SEO marketer I’ve built and optimized many profitable websites, some of which hold first page rankings for major keywords in Google. I have successfully developed and implemented online marketing, SEO, and conversion optimization campaigns for 100+ businesses of all sizes, from the fortune 500, to startups, to non-profits. Through creative internet marketing campaigns, she has helped companies improve their brand awareness, customer loyalty, retention rates, drive more traffic and leads, reduce overhead, and improve overall 
return on investment. I specialize in identifying and capturing profitable niches across a wide variety of subject matters. Specialties are link building campaigns, Copywriting, Search Engine Optimization and Internet Marketing (SEO), Social Media, Web Content Creation including viral videos, search engine friendly copy, Keyword Research, Viral Marketing, Web Content Development, Search Engine Placement, Video/Social media marketing/optimization, Video SEO, social blogging, as well as keyword and competitor research. I particularly enjoy researching,editing,and article copywriting
Bragging rights
I have been interviewed and quoted in the Wall Street Journal, ABC News, LA Times and Bloomberg BusinessWeek. I am featured regularly on Larry Olson's Radio Show-Working Radio. I am an SEO Workshop Instructor with Web Worx Santa Cruz. My Alternative Energy Sources campaign painting and video was signed and endorsed by T. Boon Pickens himself. I am a Member of the Google City Expert program in New York. Attended and worked as a volunteer for Google for Education Connecticut Summit Event.
Education
  • Manhattanville College
    Economics, 1999 - 2000
  • University of Connecticut-Stamford
    Economics, 1998 - 1999
  • University of Montana - Missoula
    Business & General, 1997 - 1998
  • Norwalk Community College
    Architecture & General, 1996 - 1997
  • Greenwich High School
    General Studies, 1992 - 1996
Basic Information
Gender
Male
I love this place. The happy hour menu is quite affordable. The duck appetizer is delightful. I took two different dates here. I highly recommend it.
Public - a week ago
reviewed a week ago
I love the entrepreneurial start up environment here at Impact Hub New York. The meet up talks are really informative and engaging. I have already met a lot interesting people. It's a great place to work from.
Public - a week ago
reviewed a week ago
I love this WeWork location, This was the first one that I got a chance to visit, and I fell in love. Andrew Young one of Wework's evangelists, brought me here with his Startup NYC event, which I was so grateful for. I loved meeting many of Wework's creative members. If I was to describe the Charging Bull atmosphere I would say, "perfect size, great people, fast internet, good micro brews and coffee, nice networking events, and the perfect mix of networking and focus time for you to get the job done.
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Public - 2 months ago
reviewed 2 months ago
This is a very upscale sushi place, serving wonderfully plated dishes in a minimalist setting.
Public - 3 months ago
reviewed 3 months ago
125 reviews
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Went here for a date last night, I must say this is a very swanky wall street type of a place. I loved the old school decor. The velvet red couches were nice. The drinks and food were on the pricey NYC side. If you are there with good company then it makes it all worth it.
Public - 2 months ago
reviewed 2 months ago
This is the WeWork headquarters, which has an amazing layout and design. I love the giant Gong in the main hangout room when you first enter the community space. The food and unlimited coffee are so nice. This place has a very hip and funky design. The best part about it is the energy that you feel from all the startups and companies that work here. I highly recommend this place if you want an affordable, collaborative work environment.
Public - 2 months ago
reviewed 2 months ago
I went to this place over the summer with my brother. It has a very simple Japanese style setting.
Public - 3 months ago
reviewed 3 months ago