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Andrew Broadbent
Works at 4 EON Inc Experiential Marketing Agency
Attended Manhattanville College
Lives in Greenwich, CT
789 followers|652,910 views
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42nd Street at night   

#newyorkcity  
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Andrew Broadbent

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Interview with Former Google Webspam Employee

Find out what a former Google Webspam employee had to say about 2015 search ranking factors, including facts, myths and interesting tips!
H/T +Trond Lyngbø 
 
Interview with Former Google Webspam Employee

Find out what a former Google Webspam employee had to say about 2015 search ranking factors, including facts, myths and interesting tips!

#SEO   #Marketing  
Find out what a former Google Webspam employee had to say about 2015 search ranking factors, including facts, myths and interesting tips!
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Andrew Broadbent

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Indian Madness   
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Sunday Funday Hiking in Pomerance with what was the former Seton House         

+Jaimee Simone 
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Jaimee Simone's profile photoAndrew Broadbent's profile photo
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Mine or yours? 
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Got to love New York's billboard advertising 
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New Redbull Flavor - The Yellow Tropical Edition    
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Have him in circles
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WeWork Headquarters the Gong   

#coworkingspace   #funplace  
222 Broadway, New York, NY 10038
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The Power of 'Good Enough'

H/t +AJ Kohn 
Whenever you need a new laptop, call up one of your maximizer friends and say, “What laptop did you buy?” And you buy that laptop. Is it going to be the perfect laptop for you? Probably not. Is it going to be a good enough laptop for you? Absolutely. It takes you five minutes to make a decision instead of five weeks and it’s a “good enough” decision.

I practice the learnings from The Paradox of Choice in my personal life and in my business with clients. Way too many sites offer too many choices and even if they see some positive short-term results with this kitchen-sink approach, users are less satisfied and that has long-term consequences for your brand.
 
The Power of 'Good Enough'

Whenever you need a new laptop, call up one of your maximizer friends and say, “What laptop did you buy?” And you buy that laptop. Is it going to be the perfect laptop for you? Probably not. Is it going to be a good enough laptop for you? Absolutely. It takes you five minutes to make a decision instead of five weeks and it’s a “good enough” decision.

I practice the learnings from The Paradox of Choice in my personal life and in my business with clients. Way too many sites offer too many choices and even if they see some positive short-term results with this kitchen-sink approach, users are less satisfied and that has long-term consequences for your brand. 

#psychology   #ux  
A psychologist reveals why aiming for "the best" isn't always the best idea.
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Exactly how much affect will the Google Mobile Armageddon have on your site traffic?

You've probably heard by now how Google is going to start prioritizing mobile-friendly sites and results in their Google search, and likely seen lots of posts about how you need to hurry up to get mobile-friendly.
 
Exactly how much affect will the Google Mobile Armageddon have on your site traffic?

You've probably heard by now how Google is going to start prioritizing mobile-friendly sites and results in their Google search, and likely seen lots of posts about how you need to hurry up to get mobile-friendly.

That's all very true, and for a good read, visit +Eric Enge's post: https://plus.google.com/+EricEnge/posts/WQZ47qHgY2W 

But as you're well aware, I believe in using metrics to guide decisions. So in the interest of giving you, the reader, an easy to use set of metrics to help guide your decision, I've created an easy to install +Google Analytics dashboard (pictured below).

Here's the link to install it on your Analytics: https://www.google.com/analytics/web/template?uid=6Owr30r8QFKcXj2szRm8uw

In the example below, one of my restaurant clients,
- 44% of the site's total traffic came from Google Organic Search
- 23% of the site's total traffic came from mobile Google Organic Search
- 51% of the total Google Organic Search came from a mobile phone

Not shown here is how 27% of the site's total goal completions came from mobile Google Organic Search.

To learn more about gaining actionable intelligence from Google Analytics, please visit our blog post: http://www.confluentforms.com/2014/08/website-actionable-intelligence-goal-acquisition.html

If you'd like assistance getting started with Google Analytics and your website, sign up for my +Helpouts by Google session: https://helpouts.google.com/106704368739672674589/ls/b7c8a8d573d9b21f


A big thank you to +Stephan Hovnanian for prompting me to create this dashboard and post.
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Many view first four top links as a batch and barely look at ads on Google Search Results 

Because people are scanning the top three or four results in the category they want, it’s not nearly as critical for a company to capture the very top search result–the Holy Grail for search marketers since they businesses realized Google’s ability to drive potential customers their way.     #eyetrackingstudy  
 
The golden triangle heat tracking results that were first shown in how people viewed Google search results back in 2005 have changed - people view Google's search results differently now, because those results have changed, having become richer than they were.
Google used to be criticized for providing little more than "10 blue links" in its search results that sent searchers to other sites. More recently, it's getting lots of flack from companies and antitrust officials in Europe for the opposite--providing direct answers that make it less likely searchers will click [...]
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New Post: 10 SEO Myths that Figgin' Tick Me Off 

by +Cyrus Shepard 
http://moz.com/blog/seo-myths

In no friggin' particular order:
1. SEO is a scam
2. Google will figure it out
3. We did SEO once
4. Link building is dead (again)
5. I want to rank #1 for "magic keyword"
6. Google hates SEO
7. SEO is dead, because Google Answers
8. SEO is all tricks
9. PageRank
10. Social activity doesn't affect SEO
 
New Post: 10 SEO Myths that Figgin' Tick Me Off
http://moz.com/blog/seo-myths

In no friggin' particular order:
1. SEO is a scam
2. Google will figure it out
3. We did SEO once
4. Link building is dead (again)
5. I want to rank #1 for "magic keyword"
6. Google hates SEO
7. SEO is dead, because Google Answers
8. SEO is all tricks
9. PageRank
10. Social activity doesn't affect SEO

What SEO myth do you hate?
Full post here: http://moz.com/blog/seo-myths
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Redbull Product Sampling Consumer Activation Grand Central Station    
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People
Have him in circles
789 people
Exim deals's profile photo
Ray Rivers's profile photo
newwalldecorate's profile photo
SimpleSave Loyalty's profile photo
Millington Associates's profile photo
TaigaCompany's profile photo
Volume Nine's profile photo
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Work
Occupation
Senior Director of Search Marketing
Skills
Inbound Marketing, SEO, Copy writing, Social Media strategies, Link building
Employment
  • 4 EON Inc Experiential Marketing Agency
    Senior Director of Search Marketing, 2014 - present
    Focusing on building search strategy for digital marketing and video production companies: 4 EON, Inc., 17 Production, 17 Agency. Leveraging more earned media by incorporating search, social and content marketing tactics. Growing 17 Agency’s global digital marketing offering to better serve our existing clients, prospective clients and 4 EON, Inc. Progressing 17 Agency’s search marketing efforts through understanding the audience journey across channels (paid search campaigns, organic traffic, platforms, landing page optimization, and conversion path analysis) to ensure qualified traffic is also converting traffic. Working across a very broad range of industries on national & global brands. Establishing an SEO presence in the New York City office, building a team of strategist and analysts to support a growing client base in NY. Developing 17 Agency’s Natural Search offering through synergy with both online and offline channels to build increased brand awareness and revenue. Building 4 EON, Inc’s international client base and defining processes and work flows for better servicing multi-language and multi-country clients. Updating company procedures, methodology development and implementation of digital marketing best practices. Supervising client portfolios while maintaining client retention through providing strategic delivery and deployment Developing tactics to improve synergy across different service lines, including Organic search, Pay Per Click (PPC), Display, and Social Media departments.
  • Vab Media Web Design and SEO Marketing Firm
    Co-Founder-Director of Search Marketing, 2010 - 2014
    Consulting businesses with Internet marketing guidance. Aiding companies with the expansion of their branding, visibility, and customer experiences online through a variety of strategies. Creating and Maintaining the Vab Media website incorporating best SEO practices from the ground up. Building and optimizing many profitable websites, some of which hold first page rankings for major keywords in Google. Specializing in identifying and capturing profitable niches across a wide variety of subject matters. Enhancing online user experiences for client websites. Leading our data-driven SEO team providing strategy, overseeing processes, providing training and testing the latest SEO strategies to improve conversion and revenue for Vab Media and all of our clients. Working on projects for clients through link-building, content marketing, as well as keyword and competitor research. Editing, researching, and article copywriting. Providing service in the following: link building campaigns, copywriting, Search Engine Optimization and Internet Marketing (SEO), conversion rate optimization, social media, web content creation including viral videos, viral marketing, web content development, search engine placement, video/social media marketing/optimization as well as keyword and competitor research, sales and marketing. Dedicating time to teamwork. Drafting proposals and contracts. Wire framing ideas with the company’s web designer for logo and graphic work.
  • Web Worx Santa Cruz
    SEO Instructor, 2011 - 2012
    Gave hands-on workshops that taught students the skills to confidently implement Search Engine Optimization into their websites. Instructed them how to use keyword research tools and statistics, basic competitor analysis, how to create SEO friendly titles, descriptions, and headings, content keyword integration, conversion rate optimization tips, calls to action, WordPress plug-ins for ease of integration, permalinks, and tags, create a Google account, get familiar with Google Webmasters and Analytics Tools and more. Researched content and put together new presentations for the students.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greenwich, CT
Previously
Santa Cruz
Contact Information
Work
Phone
510-909-7386
Email
Story
Tagline
When you face adversity, remind yourself that whatever is trying to defeat you could very well be what God will use to promote you.
Introduction
Experienced Internet marketing professional and  SEO consultant with background in sales, business development, marketing and management. Proven track record of aiding companies in expansion of their branding, visibility and customer experiences online through a variety of strategies. Generally helping companies 'ring the cash register', online I’ve overseen design and creation of our website, incorporating best SEO practices from the ground up. As a Vab Media SEO marketer I’ve built and optimized many profitable websites, some of which hold first page rankings for major keywords in Google. I have successfully developed and implemented online marketing, SEO, and conversion optimization campaigns for 100+ businesses of all sizes, from the fortune 500, to startups, to non-profits. Through creative internet marketing campaigns, she has helped companies improve their brand awareness, customer loyalty, retention rates, drive more traffic and leads, reduce overhead, and improve overall 
return on investment. I specialize in identifying and capturing profitable niches across a wide variety of subject matters. Specialties are link building campaigns, Copywriting, Search Engine Optimization and Internet Marketing (SEO), Social Media, Web Content Creation including viral videos, search engine friendly copy, Keyword Research, Viral Marketing, Web Content Development, Search Engine Placement, Video/Social media marketing/optimization, Video SEO, social blogging, as well as keyword and competitor research. I particularly enjoy researching,editing,and article copywriting
Bragging rights
I have been interviewed and quoted in the Wall Street Journal, ABC News, LA Times and Bloomberg BusinessWeek. I am featured regularly on Larry Olson's Radio Show-Working Radio. I am an SEO Workshop Instructor with Web Worx Santa Cruz. My Alternative Energy Sources campaign painting and video was signed and endorsed by T. Boon Pickens himself. I am a Member of the Google City Expert program in New York. Attended and worked as a volunteer for Google for Education Connecticut Summit Event.
Education
  • Manhattanville College
    Economics, 1999 - 2000
  • University of Connecticut-Stamford
    Economics, 1998 - 1999
  • University of Montana - Missoula
    Business & General, 1997 - 1998
  • Norwalk Community College
    Architecture & General, 1996 - 1997
  • Greenwich High School
    General Studies, 1992 - 1996
Basic Information
Gender
Male
Went here for a date last night, I must say this is a very swanky wall street type of a place. I loved the old school decor. The velvet red couches were nice. The drinks and food were on the pricey NYC side. If you are there with good company then it makes it all worth it.
Public - a week ago
reviewed a week ago
I love this WeWork location, This was the first one that I got a chance to visit, and I fell in love. Andrew Young one of Wework's evangelists, brought me here with his Startup NYC event, which I was so grateful for. I loved meeting many of Wework's creative members. If I was to describe the Charging Bull atmosphere I would say, "perfect size, great people, fast internet, good micro brews and coffee, nice networking events, and the perfect mix of networking and focus time for you to get the job done.
• • •
Public - a week ago
reviewed a week ago
This is a very upscale sushi place, serving wonderfully plated dishes in a minimalist setting.
Public - a month ago
reviewed a month ago
This is the best sushi I have ever had.
Public - a month ago
reviewed a month ago
123 reviews
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This is the WeWork headquarters, which has an amazing layout and design. I love the giant Gong in the main hangout room when you first enter the community space. The food and unlimited coffee are so nice. This place has a very hip and funky design. The best part about it is the energy that you feel from all the startups and companies that work here. I highly recommend this place if you want an affordable, collaborative work environment.
Public - a week ago
reviewed a week ago
I went to this place over the summer with my brother. It has a very simple Japanese style setting.
Public - a month ago
reviewed a month ago
I went and visited here in December with my last girlfriend. As far as sushi places go it is it pretty cheap and well worth it.
Public - a month ago
reviewed a month ago