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Andrew Broadbent
Works at 4 EON Inc Experiential Marketing Agency
Attended Manhattanville College
Lives in Greenwich, CT
785 followers|646,033 views
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People take different roads seeking fulfillment and happiness. Just because they're not on your road doesn't mean they've gotten lost
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Andrew Broadbent

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Andrew Broadbent

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Mobile-Payments War Heats Up: Google Nets Carrier Deal to Take on Apple Pay    

Google is *locking arms with the carriers to ensure that Apple doesn't run away with the mobile-payments industry.
On Monday morning, the company announced it reached a deal with three telecom companies -- Verizon, AT&T and T-Mobile -- and acquired some technology behind their jointly backed digital wallet, Softcard, to spread the search giant's* reach in mobile payments.   
http://adage.com/article/digital/google-inks-deal-carriers-acquires-softcard-technology/297273/?
Google acquires IP from mobile payments company Softcard and signed a deal with Verizon, AT&T and T-Mobile to embed its digital wallet in Android devices.
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SEO states the requirements. Content marketing fulfills them  

https://blog.kissmetrics.com/seo-is-content-marketing/
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
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Google seems to be crawling the Tinder and Hinge Dating dating apps
 
I just noticed that girls i have been taking with are now showing up in my Google Plus suggested people you know list.   #mobileapps   #tinder  
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Oakley Unveils Brand Push, Aiming to Rally People Around Obsessions  
http://adage.com/article/cmo-strategy/oakley-unveils-brand-push-rallying-people-obsessions/297174/   #LiveYours  +Oakley 
Oakley's global network of athletes is at the heart of a new global brand push, called "One Obsession," that aims to rally people around their passions.
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The Deer Hunter   +Google Local New York Parties
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Have him in circles
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Consumers demand experiential rewards from loyalty programs    

Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.   #experientialrewards   +Econsultancy  #consumerpromotions  
Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.
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17 Production's profile photoVab Media's profile photoShelton Roofing Santa Cruz Contractor Company's profile photoBroadbent Construction's profile photo
 
Nice article
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Tip number 3-Competitor Identification in terms of Search Results    

Often times, executives like to define their own competitors rather than listen to an increasingly complex market, but anyone who has run search campaigns can tell you that competitors defined in a boardroom are not always the ones you find in search engine results.      
http://marketingland.com/5-ways-paid-search-can-support-seo-retail-118932?   #ppc  
+Search Engine Land 
Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated specialists. But who is
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Consumer engagement strategies that drive customer loyalty    
 
Consumer engagement strategies that drive customer loyalty  

Nowadays, brands need to use more creative and robust promotional marketing strategies to catch shoppers’ attention especially in a retail setting.  That is why 4 EON partners with many global brands to create custom tailored #consumerrewards  programs that tap into your target customers lifestyle and emotions.  Our extensive retail industry expertise will help your brand to craft ongoing data driven campaigns that incentive and change consumer perceptions and encourage customer loyalty.   #experientialrewards       +Rite Aid 
http://bit.ly/1A0WSlA
4 EON delivers reward programs and promotion strategies for brands that create consumer engagement and develop customer loyalty. Click here to learn more.
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Experience Based Rewards are the New Consumer Sales Promotion    
 
Experience Based Rewards are the New Consumer Sales Promotion     
There is a hot new trend in the retail sales promotions, advertising program space, which is called “Experiential Rewards” which taps into the emotional subconsciousness of the consumer and rewards them with an experience rather than just offering coupons or discounts.

 What does this mean exactly?  Whole Foods Market, the organic grocery store chain is tapping into their health conscious, sophisticated customer lifestyle (organic food and cooking), and rather than just solely offering discount points on a rewards card program, they are giving them other choices like experienced based rewards such as gourmet cooking classes, that will help to differentiate them from their other supermarket competitors. Experiential reward loyalty programs can be personalized based on individual purchase behaviors and preferences.
http://bit.ly/1CUCMyb     +Whole Foods Market    #experientialrewards   #consumerpromotions  
Consumer sales promotions are a marketing technique used by brands for engaging customers with promotional offers that will entice them to make a purchase.
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unbridled Enthusiasm      
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People
Have him in circles
785 people
Michael Landman's profile photo
sunny raj omur's profile photo
Jenna Sherly's profile photo
Capsicum Mediaworks's profile photo
‫محمد عزالدين‬‎'s profile photo
Simon Andras's profile photo
Larry Olson's profile photo
Marissa Rosen's profile photo
Juan Fernando Grigera's profile photo
Work
Occupation
Senior Director of Search Marketing
Skills
Inbound Marketing, SEO, Copy writing, Social Media strategies, Link building
Employment
  • 4 EON Inc Experiential Marketing Agency
    Senior Director of Search Marketing, 2014 - present
    Focusing on building search strategy for digital marketing and video production companies: 4 EON, Inc., 17 Production, 17 Agency. Leveraging more earned media by incorporating search, social and content marketing tactics. Growing 17 Agency’s global digital marketing offering to better serve our existing clients, prospective clients and 4 EON, Inc. Progressing 17 Agency’s search marketing efforts through understanding the audience journey across channels (paid search campaigns, organic traffic, platforms, landing page optimization, and conversion path analysis) to ensure qualified traffic is also converting traffic. Working across a very broad range of industries on national & global brands. Establishing an SEO presence in the New York City office, building a team of strategist and analysts to support a growing client base in NY. Developing 17 Agency’s Natural Search offering through synergy with both online and offline channels to build increased brand awareness and revenue. Building 4 EON, Inc’s international client base and defining processes and work flows for better servicing multi-language and multi-country clients. Updating company procedures, methodology development and implementation of digital marketing best practices. Supervising client portfolios while maintaining client retention through providing strategic delivery and deployment Developing tactics to improve synergy across different service lines, including Organic search, Pay Per Click (PPC), Display, and Social Media departments.
  • Vab Media Web Design and SEO Marketing Firm
    Co-Founder-Director of Search Marketing, 2010 - 2014
    Consulting businesses with Internet marketing guidance. Aiding companies with the expansion of their branding, visibility, and customer experiences online through a variety of strategies. Creating and Maintaining the Vab Media website incorporating best SEO practices from the ground up. Building and optimizing many profitable websites, some of which hold first page rankings for major keywords in Google. Specializing in identifying and capturing profitable niches across a wide variety of subject matters. Enhancing online user experiences for client websites. Leading our data-driven SEO team providing strategy, overseeing processes, providing training and testing the latest SEO strategies to improve conversion and revenue for Vab Media and all of our clients. Working on projects for clients through link-building, content marketing, as well as keyword and competitor research. Editing, researching, and article copywriting. Providing service in the following: link building campaigns, copywriting, Search Engine Optimization and Internet Marketing (SEO), conversion rate optimization, social media, web content creation including viral videos, viral marketing, web content development, search engine placement, video/social media marketing/optimization as well as keyword and competitor research, sales and marketing. Dedicating time to teamwork. Drafting proposals and contracts. Wire framing ideas with the company’s web designer for logo and graphic work.
  • Web Worx Santa Cruz
    SEO Instructor, 2011 - 2012
    Gave hands-on workshops that taught students the skills to confidently implement Search Engine Optimization into their websites. Instructed them how to use keyword research tools and statistics, basic competitor analysis, how to create SEO friendly titles, descriptions, and headings, content keyword integration, conversion rate optimization tips, calls to action, WordPress plug-ins for ease of integration, permalinks, and tags, create a Google account, get familiar with Google Webmasters and Analytics Tools and more. Researched content and put together new presentations for the students.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greenwich, CT
Previously
Santa Cruz
Contact Information
Work
Phone
510-909-7386
Email
Story
Tagline
When you face adversity, remind yourself that whatever is trying to defeat you could very well be what God will use to promote you.
Introduction
Experienced Internet marketing professional and  SEO consultant with background in sales, business development, marketing and management. Proven track record of aiding companies in expansion of their branding, visibility and customer experiences online through a variety of strategies. Generally helping companies 'ring the cash register', online I’ve overseen design and creation of our website, incorporating best SEO practices from the ground up. As a Vab Media SEO marketer I’ve built and optimized many profitable websites, some of which hold first page rankings for major keywords in Google. I have successfully developed and implemented online marketing, SEO, and conversion optimization campaigns for 100+ businesses of all sizes, from the fortune 500, to startups, to non-profits. Through creative internet marketing campaigns, she has helped companies improve their brand awareness, customer loyalty, retention rates, drive more traffic and leads, reduce overhead, and improve overall 
return on investment. I specialize in identifying and capturing profitable niches across a wide variety of subject matters. Specialties are link building campaigns, Copywriting, Search Engine Optimization and Internet Marketing (SEO), Social Media, Web Content Creation including viral videos, search engine friendly copy, Keyword Research, Viral Marketing, Web Content Development, Search Engine Placement, Video/Social media marketing/optimization, Video SEO, social blogging, as well as keyword and competitor research. I particularly enjoy researching,editing,and article copywriting
Bragging rights
I have been interviewed and quoted in the Wall Street Journal, ABC News, LA Times and Bloomberg BusinessWeek. I am featured regularly on Larry Olson's Radio Show-Working Radio. I am an SEO Workshop Instructor with Web Worx Santa Cruz. My Alternative Energy Sources campaign painting and video was signed and endorsed by T. Boon Pickens himself. I am a Member of the Google City Expert program in New York. Attended and worked as a volunteer for Google for Education Connecticut Summit Event.
Education
  • Manhattanville College
    Economics, 1999 - 2000
  • University of Connecticut-Stamford
    Economics, 1998 - 1999
  • University of Montana - Missoula
    Business & General, 1997 - 1998
  • Norwalk Community College
    Architecture & General, 1996 - 1997
  • Greenwich High School
    General Studies, 1992 - 1996
Basic Information
Gender
Male
This is a very upscale sushi place, serving wonderfully plated dishes in a minimalist setting.
Public - 3 weeks ago
reviewed 3 weeks ago
I went to this place over the summer with my brother. It has a very simple Japanese style setting.
Public - 3 weeks ago
reviewed 3 weeks ago
I went and visited here in December with my last girlfriend. As far as sushi places go it is it pretty cheap and well worth it.
Public - 3 weeks ago
reviewed 3 weeks ago
Working in the 60 Hudson St building is awesome. We are in the heart of Tribeca located near so many amazing businesses. The CEO of 4EON is a pleasure to work for. He has many connections with world class brands such as Oakley, Luxottica, Bvlgari and many more. The office is shared with a sister adverting agency, TRCO Marketing. Everyone working here loves what they do. I could not ask for a better work environment. 4EON handles event marketing, video production and digital marketing services such as web design and search marketing. The conference room is so nice to conduct professional employee and client meeting in. The office has an espresso machine and company parties. People are happiest—and most successful—when the lines between work/life, personal/professional, black/white are blurred. 4EON inspires passionate, creative people that love to push themselves and have fun while doing it. Our clients love us.
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Public - 3 months ago
reviewed 3 months ago
120 reviews
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This is the best sushi I have ever had.
Public - 3 weeks ago
reviewed 3 weeks ago
I stop by this place sometimes when I am coming back from work, I have tried the sushi and shrimp which was pretty good. It is a little on the expensive side.
Public - 3 weeks ago
reviewed 3 weeks ago
I eat here a few times a month for a quick lunch. I love their Sicilian slices. Come check it out sometime.
Public - 3 months ago
reviewed 3 months ago