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Andres Cavelier
578 followers -
Journalist. Digital communications consultant.
Journalist. Digital communications consultant.

578 followers
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Robert is completely right about NY. It happened to AOL in the 90s. It started in Virginia and ended up in NY. 
Why I'm in New York to buy my iPad; the new PR

So, later tonight I will join a line in New York to buy my iPad. Why here and not in Palo Alto?

Because I'm sensing a world shift and wanted to be here to participate in it.

What's the shift? Well, Amazon, Facebook, Google, Microsoft, and Apple and the ecosystems that depend on them are increasingly going to compete on media, not on speeds and feeds.

We're already seeing this with Apple, even as it brings out a device with four times as many pixels on it that most reviewers are saying is stunning. Read those reviews at http://www.techmeme.com/120315/p42#a120315p42

These changes are underlined by Wall Street Journal reporter +Yukari Iwatani Kane who says she's not buying an iPad. She isn't impressed by twice as many pixels: http://www.yukarikane.com/?p=139

I theorize that we'll get more and more bored with hardware over time and make more and more of our decisions based on the media that's available on that hardware.

New York is a leader in media, far more than San Francisco is (to highlight this tomorrow I'll be on Fox Business News talking with Varney and Company -- the network is headquartered in New York).

While walking around New York with Glancee and Highlight on today I saw just how different the communities in both places are. In San Francisco I see engineers, VCs, CEOs. Here I've seen people involved in advertising, financial institutions, and many media types. Last night I had dinner with Jeff Sica. Valley types know him as a financial manager, his firm is at http://sicawealthmgt.com/ . But he also helps make movies, including Hugo, through his involvement with New Deal Studios. He deftly switched talking about economics to talking about the next UFO movie and how the aliens were developed in it.

It's guys like Sica who are the new power players in the war between Amazon, Facebook, Google, Microsoft, and Apple and sitting with us at dinner was PR maven at Davos +Nichole Rhodes (she seems to know everyone who was hanging out at the Piano Bar in Davos), who got me invited to meet up with him at New York's famed private Grand Havana Room.

Sica bragged that Mark Zuckerberg, CEO of Facebook, had just been there too which underscores that I'm not the only one interested in New York's shifting role in the tech industry.

It's this crossing of media, tech, finance, and startups like Foursquare that make New York so interesting. If Amazon can get movies or TV shows that iPad can't, that will make it more interesting to consumers (and vice versa).

Tomorrow I will visit as many startups as I can before hopping back on the plane to come home with my new iPad but I will be back a lot, I sense, as the ecosystems move their attention from the semiconductor-focused Silicon Valley to the media-focused homes of New York and Hollywood.

While waiting for the first iPad I met many of the developers who now are the rock stars of the iPad development world. Tomorrow it won't be apps, but media, that will get us to adopt new things and make the new rock stars of the world.

Are you sensing the same shifts going on? I hear that up in Seattle Amazon has only one company they are aiming at: Apple. They know that if Apple wins the media deals their business goes away (look at all their latest offerings, everything from eBooks to music to movies -- most of those businesses are headquartered in New York).

Anyway, meet me in line at the Fifth Avenue Store after about 3 a.m. in New York and we'll discuss this new power center more.

By the way, there's a new PR thanks to new people discovery apps Highlight and Glancee and Kismet and +Nichole Rhodes is hardly the only PR person on them. I have half a dozen PR folks, from +Brandee Barker (formerly of Facebook) to +Brooke Hammerling to quite a few agency folks on the service.

PR is all about relationships and walking around New York you can see just how powerful these new tools are. Within seconds of passing through the tunnel into New York I was chatting with an engineer at Foursquare on that service and I've found it to be bringing many interesting people, including many in media, into my life here in New York and that trend will just continue.

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What the Plus!

The new +Guy Kawasaki book is here:
The price for the book is less than a latte costs in many places.

I have been following the writing of this book and I know how much effort went into it: My Dropbox was groaning with all the updates daily! :-)

Already at the end of last year Guy asked me to look it over from the Google+ heavy user point of view and of course I did, it was an honor and an education to see a master at work.
He had the idea down pat so all I needed to do was to point out a few of the changes that had happened and provide him with some additional information.

The book is entertaining, fun to read and even old hands might learn something from the tips and tricks: For Goobies or newcomers it's a great insight into the G+ world from a very high viewpoint.

Warmly recommended by many Plussers already! Great reader reviews, too:

In What the Plus, Guy Kawasaki is a gracious and helpful host for those trying to figure out the ins and outs of Google+. He shows you how to get started, how to customize settings, and he even goes so far as to explain the social nuances of Google+. This is an excellent guide that will teach you how to quickly and expertly enter into the world of Google+.

Product Description from the +Amazon.com


You are ninety minutes and $2.99 (+ taxes) away from mastering Google+. That's all it takes. But don't take Guy's word for it. Here's what three experts have to say about What the Plus! Google+ for the Rest of Us:

"We didn't expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!" Vic Gundotra, Senior Vice-President, Social, Google

"What The Plus is the G+ motherlode! Guy's book will make you fall madly in love with Google+ and never look back!" Mari Smith, author The New Relationship Marketing and coauthor Facebook Marketing: An Hour A Day

"People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network." Robert Scoble, Rackspace videoblogger

I just bought my Kindle version! :-)

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Desde ayer estoy probando "Highlight". Conocen? Pero solo ha ubicado a un persona que no conozco...!

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