Profile cover photo
Profile photo
Barbara Starr
2,317 followers -
Semantic Web, Semantic Search & Semantic e-commerce Evangelist
Semantic Web, Semantic Search & Semantic e-commerce Evangelist

2,317 followers
About
Posts

Post has shared content
Today we have news of #Tensorflow1.5, Google Developer Day at #GDC2018, the #Android Wear SDK and more!

Watch #DevShow with @timothyjordan here → goo.gl/zZhS5U
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Photo

Post has shared content
Google pilots host-specific AMP restaurant lists

Two changes were made to today to the Local Businesses data type page in the structured data section of Google search documentation:
https://developers.google.com/search/docs/data-types/local-businesses

First, a section that describes how publishers can mark up content to generate a host-specific carousel of restaurants in the search results. At this time, Google says, they are "piloting this feature with a small set of initial providers", but hope to "open up the feature to more providers soon." There is a link to a form where publishers can register their interest, where the feature is described as "Google Local Restaurant Rich Cards".

Second, in support of these host-specific lists three required properties (all of which are currently in the schema.org core vocabulary):
- name (expected type is
- image (expected type is URL or ImageObject)
- servesCuisine (expected type is Text)

I've not yet seen any of these in the wild - please add a comment if have a query that returns one of these!

#schemaorg #restaurants #richcards #amp #hostspecificlists
Photo
Add a comment...

Post has attachment
e-commerce Training Workshops to be held in CA

Are you interested in making your products findable to your consumers?

If so, this course is a must attend.

It will illustrate how you can:

- Grow your business
- Reduce your costs
- Deliver a better search experience to your customers/clients
- Improve and enrich your product information across all channels
- Optimize inventory visibility and fulfillment
- Provide smarter analytics to improve relevant user engagement and insights
- Sell safer products and gain consumer trust
- Make your ads richer and easier for users to find


All by leveraging and understanding GS1 standards (and how they are used/exploited online).

For those of you who have not previously heard of the organization, here are some interesting facts:

GS1 is the organization behind the GTIN or Global Trade Item Number (better known in the U.S. as a UPC), and responsible for creating, encoding and issuing/licensing the number behind the barcode.

- GS1 has 110+ Member Organizations around the world, which support deployments in 150 countries

- More than 2 million companies globally utilize GS1 standards

- More than 5 billion GS1 barcodes are scanned globally per day (https://goo.gl/NKhZDB). That is/was more than the total number of Google searches per day up to 2015 and 2016. (As per the numbers in this article , https://goo.gl/qSRCJP the number of current Google searches per day may now have reached that).

- GS1 US, facilitates over 300,000 businesses in the US with the adoption and use of GS1 standards, and is the pioneer of the Universal Product Code (U.P.C.) and the Electronic Product Code (EPC®).

- In light of the latter, Macy’s just announced that all of their products will be RFID enabled in 2017: https://goo.gl/VgIY5Z

- The GS1 Web vocabulary (http://www.gs1.org/gs1-web-vocabulary) is the first formally accepted http://schema.org External Extension! The second release is imminent. This has been a core component of GS1's SmartSearch initiative, which has involved GS1 working closely with the http://schema.org community (at W3C and Github), creating a Web-based structured data vocabulary that extends http://schema.org to support richer product data descriptions.


GS1 Identifiers (GTINs / UPCs, are the connective tissue that helps align physical products with the digital data about them. This is a component of the reason that many of the major online search, social and shopping destinations leverage/exploit this information/data. It’s also why companies such as Amazon: (https://goo.gl/FjXKVh) , eBay: https://goo.gl/lfl9gx , Google: https://goo.gl/3A2dj, Rakuten: https://goo.gl/18GJij and others of their ilk have all implemented some rather stringent form of GTIN requirements. However, they also clearly state the benefits to the seller of doing so, while simultaneously stipulating the conditions of the mandate.

An article, just recently published in Internet Retailer by +Rich Richardson, illustrates just how pertinent these numbers are today, and ESPECIALLY so in todays world of online commerce: https://goo.gl/PVaqHd

To gain a better understanding of how to leverage all of this information, and of the processes and rules that lie behind the backbone of the web of commerce today, make sure to sign up for one of the following workshops:

- San Diego Workshop, Nov 15, Downtown Hilton, San Diego: https://goo.gl/hUccHb
- San Jose Workshop, Nov 16, Hilton San Jose, https://goo.gl/BsUgBk


Make sure to stay apprised on upcoming information regarding these events, and for the informational material accompanying and encompassing them. We will also be including additional associated networking events via meetup. More information to follow and may be found here: http://www.meetup.com/Semantic-Web-San-Diego/events/235389710/


Additional informative and helpful information on the topic has been posted by +Bill Slawski – at these web addresses: https://goo.gl/xHRJJ0 & https://goo.gl/LY4zfA

SEO by the Sea
SEO by the Sea
seobythesea.com
Add a comment...

Post has shared content
GS1 Web Vocabulary Schema Workshops In California

The very first External Extension to Schema was Created by GS1, and they are having workshops in San Diego and San Jose on how to use it.
SEO by the Sea
SEO by the Sea
seobythesea.com
Add a comment...
Wait while more posts are being loaded