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Jonathan Payne
1,439 followers -
CEO, JP Digital Marketing Agency | Digital Marketing Consultant
CEO, JP Digital Marketing Agency | Digital Marketing Consultant

1,439 followers
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In 2018, many businesses are turning to Facebook ads as a way to boost the performance of their content. In Buffer's State of Social 2018 report, they found that:

• 94% of businesses have invested in advertising on Facebook
• 67% of businesses intend to increase their social media advertising budget in 2018.

So when it comes to creating the perfect Facebook Ads for your business, what factors should you consider? Here are five Facebook advertising tips to help you get the most bang for your buck in 2018…
Buffer
Buffer
blog.bufferapp.com
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An employee advocacy plan is easy to put in place but difficult to master.

1) Start with answering "What is employee advocacy? What does that look like for our organization? Why is it needed?"

2) Determine how you can encourage and incentivize employees to take part. Give them a stake in the outcome.

3) Consider all the tools available. There are lots of apps that can be integrated into your employee advocacy program. Given everyone has their phone on them at all times, making advocacy accessible on mobile is key.

Why Employee Advocacy Must Be Part of Your Social Media Marketing Plan
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Nearly 80% of consumers would end brand relationship over unauthorized data usage https://buff.ly/2GaR8li

They're going to push back, my friends. Stop taking data security and the relentless hording of data at all costs so lightly...
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Looking for an awesome social media conference to attend this year? The good peeps over at Buffer have your back.

Your Annual #SocialMedia Conferences Guide: 20+ Top Conferences to Attend in 2018
Buffer
Buffer
blog.bufferapp.com
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See how loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model to multichannel programs that recognize customers at every interaction.

The 7 biggest trends driving customer loyalty
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Good question and a debate that desperately needs to be had from every angle...

The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?
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But how many of these marketers can really define what an omnichannel experience means? Lol...

75% of Marketers Believe It’s “Important” to Deliver Omnichannel Experience https://buff.ly/2E1pTJq
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Does this add up?

Why are companies saying they're investing in SEO by putting more effort into social media?

There's crossover, sure, but that seems like an odd priority if you're trying to improve SEO...

Full survey results here... https://buff.ly/2n5emkp
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Your buyer personas are the building blocks of your marketing campaigns. If they’re not good enough, every part of your marketing strategy will suffer.

That’s why I’m sharing five easy ways to improve your buyer personas.
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Who doesn't want more leads? And what if you could publish a piece of content that keeps the leads rolling in without any extra effort?

Sounds like a dream...
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