Connor Livingston made this graphic (http://bit.ly/ofZPoa
); couldn't find his G+ profile. (Bummer!) I've seen some people complaining about how much other people are talking about G+ here (and little else). I'm not too worried about it. Nerds get nerdier when put together and they suspect no one else is watching :-)
For my part, I talk about G+ because its genuinely the thing I'm most excited about right now. G+ has inspired so many ideas in me, and the content sharing that's going on here (including non G+ content) is working exactly the way the G+ team hoped it would--it is making me spend more time online. I haven't stopped
going to news sites or other places to be entertained, but I have
stopped doing a lot of non-Internet entertainment activities. Social networks may have began as a way for people to communicate, but in many ways they're a battle for your free time. MySpace was said to have taken away time from MTV and television in general. Facebook has done that for sure--even without any "content" component, because, of course, the users supply the content (the normal "content" they share, and the stuff they share about their lives becomes the "content' for their friends to consume).
Many moves Google has made over the last 10 years (and we're talking expensive, expensive moves) have been just
so people will spend more time online in general. That's just good for Google. Google ad products are so dominant that Google's profits soar when we spend more time online.