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Mark Luckett
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Mark Luckett

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Editor’s Note: This is the second part of an article on re-writing, written by hit songwriter Jon Ims. “Professional songwriters take re-writing for granted,” Jon Ims says. “All the songs you hear on the radio have been thoroughly sifted through to remove any obstacles that might hinder their ability to communicate clearly and effectively.” Toward that end, Ims offered “Tools For Successful Re-writing,” a pro teaching lesson presented at Thursday...
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Mark Luckett

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As technology becomes an ever increasing part of our daily lives, the way we interact with the things we label as entertainment evolve as well. Whether substituting regular cable for Netflix or curating a coveted music playlist with Spotify, the consumer is consciously changing the way companies market to them. With the focus of most marketing initiatives shifting from web 2.0 to the era of data collection and mobile, it should be noted that most...
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Mark Luckett

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Editor’s Note: This is the first part of an article on re-writing, written by hit songwriter Jon Ims. “Professional songwriters take re-writing for granted,” Jon Ims says. “All the songs you hear on the radio have been thoroughly sifted through to remove any obstacles that might hinder their ability to communicate clearly and effectively.” Toward that end, Ims offered “Tools For Successful Re-writing,” a pro teaching lesson presented at Thursday’...
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