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jWAG
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Retail Jeweler's Source for Improving Business Online & Off
Retail Jeweler's Source for Improving Business Online & Off

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Attribution Modeling: Do You Know Where Your Sales Leads Are Coming From?

Having a website for the sake of having a website is no longer enough. Your website can be the ultimate customer response tracking tool to improve marketing and customer service.

http://bit.ly/2y2sNw1

In today’s Golden Nugget, +Matthew Perosi discusses the different methods available to track where your sales leads come from. Between your website, local newspaper, direct mail, radio ads, billboard, social media, and word of mouth, it's difficult to calculate exactly how your customers are finding you and what ultimately convinced them to make a purchase. "Attribution modeling" is the modern process of analyzing and assigning credit to all those marketing channels that eventually lead to a customer purchase. Click here for more: Where are your sales leads coming from?

#AttributionModeling #TrackingSales #ROI
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Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites

Online catalogs are not just for ecommerce. They also help promote local sales and invite retail foot traffic.

http://bit.ly/2fgLw0r

In today’s Golden Nugget, +Matthew Perosidiscusses the first steps you’ll need to take to get your retail jewelry store ready for ecommerce. You don’t need to sell your product online immediately. Work on taking god photographs and writing out product descriptions, and allow your customers to view your catalog online. Click here for more: Is your catalog online for your customers to peruse?

#Jewelers #Ecommerce #OnlineCatalog #FirstSteps
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Using Instagram and Snapchat Stories For Marketing

Don't over plan your Instagram or Snapchat Stories. Be personable and use video to get your marketing message across.

http://bit.ly/2vPXbKK

In today’s Golden Nugget, +Matthew Perosi talks about Facebook, Instagram and Snapchat Stories, and how you can use Stories as a marketing tool. Facebook Stories, Instagram Stories, and Snapchat Stories have virtually identical functionality now, but using them for business marketing isn't very obvious at all. However, with a little creative thinking, you can be sharing Stories with your customers in no time. Click here for more: Have you tried marketing with Stories yet?

#Facebook #Instagram #Snapchat #Jewelers
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Ecommerce is more than Selling; it’s Retail Business Evolution

The barrier to business advancement online isn't the cost; it's the unwillingness for a business owner to change their established process.

http://bit.ly/2et1IeG

In today’s Golden Nugget, +Matthew Perosi discusses ecommerce.
Ecommerce is usually thought of as a simplistic way to pick an item from an online catalog, place it in a shopping cart, then pay for it. It arrives on your doorstep a few days later. Great strides have been made in the retail sector to marry the online activities to the offline world. Ecommerce is the popular buzzword that represents online selling, but that only represents a small part of how retail stores use the internet and how they make that ecommerce come to life. Click here for more: Are you prepared for ecommerce?

#Jewelers #ecommerce #Technology #Inventory
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Facebook Algorithm Cleans Up the News Feed Spam

There are no shortcuts with online marketing. Every penny you think you're saving with online marketing is probably the next penny helping to pave the way to your business failure.

http://bit.ly/2wKgIeS

In today’s Golden Nugget, +Matthew Perosi takes a look at Facebook’s new spam-fighting algorithm, and explains how it can affect your posts from your small business. Everyone hates spam, but some local businesses are paying marketing agencies to spam for them without even realizing it. Facebook now recognizes when people post and reshare content, but they also recognize when the same content is being shared over and over again, which makes it boring to read and less relevant. Click here for more: Are you spamming on FB without realizing it?

#Facebook #SocialMarketing #Jewelers #SpamPosts
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How to Handle and Learn From Your Customer Reviews

You should never fear online reviews. You have to accept ownership of everything your customers say about you online, and reply accordingly

http://bit.ly/2iaWYLM

In today’s Golden Nugget, +Matthew Perosi discusses online reviews, and how they affect your customer’s perceptions of you. Managing your online reputation through reviews that appear on Facebook, Google Reviews, and Yelp is vital for your future business health. Savvy consumers are referring to what other people say in these online reviews and other consumer generated content. Click here for more: Have you Googled yourself lately?

#OnlineReviews #Jewelers #CustomerReviews #RespondingToReviews
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Resurgence of QR Codes Brings the Real World and Cyberspace Closer Together

QR codes are not cool marketing gimmicks. They are useful tools to lead people to the right information where and when it's appropriate to see it.

http://bit.ly/2wy8pQW

In today’s Golden Nugget, +Matthew Perosi learn how QR Codes are making a comeback, and this time, they’re being used much more efficiently. QR codes were all the rage 7 years ago in the U.S. because marketing guys thought it would be the next big thing. By the time QR codes were just gaining popularity in the United States, they had already become a mainstay in technology in Asia and in Europe for more than 10 years. Businesses on those continents had already gone beyond the marketing hype phase and realized that QR codes were helpful tools to lead people to appropriate information when and where appropriate. Click here for more: Have you taken a fresh look at QR Codes recently?

#QRCodes #Jewelers #QuickResponse #CustomerFriendly
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Facebook's Fight Against Fake News Forces You to Improve Your SEO

Facebook's efforts to fight fake news have turned into a problem for small businesses because now you have to spend money to properly tweak your SEO before you share links to your Facebook account.

http://bit.ly/2hrRa07

In today’s Golden Nugget, +Matthew Perosi discusses the recent changes Facebook has made to link sharing, and how this change affects you, the retail jeweler and small business owner. Until recently, Facebook gave you the ability to edit the preview displayed when sharing a link. Now, that preview is determined entirely by your SEO. Click here for more: Have you noticed the change when sharing links on Facebook?

#Jewelers #Facebook #SEO #PageTitles
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7 Points on Social Media Etiquette

Don't say anything on social media that you wouldn't feel comfortable saying to someone in person or to a panel of judges.

http://bit.ly/2h6I2hb

In today’s Golden Nugget, +Matthew Perosi recaps a panel discussion he was recently a part of regarding Social Media Etiquette. Social Media can sometimes feel like a mine field. Do you reply to a negative comment or just ignore it? How do you legally promote a sale or contest on Facebook? Find out the answers to these questions and more. Click here for more: What rules do you follow when posting on Social media?

#Jewelers #SocialMedia #Etiquette #SocialMediaManagement
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How to Promote Your Online Store in a Cost-Effective Manner

Cost effective marketing isn't the same as cheap marketing. Larger ad budgets with quality reporting typically lead to better ROI.

http://bit.ly/2tef6EQ

In today’s Golden Nugget, +Matthew Perosi discusses the differences between “inexpensive” advertising campaigns, and “cost-effective” ones. "Cost effective" is not the same as cheap or inexpensive. Cost effective only means that you are getting a productive result in relation to the money you spend. To be cost effective, you still have to spend money on the ads and everything to insure that you are using the right ads to target the right people. Click here for more: Have your online advertising experiences actually been cost-effective?

#Jewelers #ROI #AdvertisingCosts #CostEffectiveMarketing
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