Profile cover photo
Profile photo
Kevin Yeaman
1,032 followers -
303-501-4944 Local SEO Marketing • Inbound Marketing For Small Businesses!
303-501-4944 Local SEO Marketing • Inbound Marketing For Small Businesses!

1,032 followers
About
Posts

Post has attachment

Post has attachment
How Important is Mobile Search to your Marketing Plan?:  10 Statistics that Prove the Power of Mobile Marketing presented by BrightLocal.com

Post has attachment
Read about the job responsibilities and duties of SEO consultants and SEO specialists.

Post has attachment
For higher organic search engine traffic, pay attention to writing quality title tags, description metatags to help SERP click-through-rate which, when combined with positive user behavior statistics, helps continue to move websites up in higher search engine rankings.  Great article from Search Engine Land http://searchengineland.com/write-meta-description-gets-clickthroughs-207922

Post has attachment

Post has attachment
Want to read about "What does an SEO Specialist Do?"  http://www.contentmarketingspot.com/search-engine-optimization/what-does-an-seo-consultant-do  Read this detailed post listing the top 50 SEO Consultant Job Responsibilities as prioritized by SEO Expert Kevin Yeaman.

Post has attachment
+Jennifer Slegg reports on her search engine marketing blog thesempost.com that Google recently completely updated their website and webpage Quality Rating Guide giving publishers new usable information on what "quality" is and isn't.  To gain organic search rankings you need to publish quality web documents.

Learn about Google's emphasis on the acronym EAT, which stands for publishers' "Expertise" "Authoritativeness" and ""Trustworthiness."

The article covers topics such as what makes an expert, knowledge graphs, low quality ads, supplementary content, poor web page design, affiliates.

Post has attachment
This detailed SEO article published by Cognitiveseo.com http://cognitiveseo.com/blog/5536/google-panda-4-0-topical-authority-content-update-2014-case-study/ breaks down the May 2014 Google Panda 4.0 update concluding that “Content Based Topical Authority Sites” are given more SERP Visibility compared to sites that only cover the topic briefly (ie. thin content).

In other words, not only is the new SEO "content marketing" but Google wants in-depth, unique, fresh, relevant content that is backed up by references and is 'granular' in nature.  This is an excellent read and does a good job illustrating why organizing website content, which is done in content silos, is also a critical part of today's SEO puzzle. #contentmarketing #contentsilos  

Post has attachment
Since we're big on inbound marketing and collecting SEO Metrics and measuring SEO Results, this blog post from  http://www.business2community.com/inbound-marketing/12-valuable-inbound-marketing-metrics-need-analyzing-0896146#!RwKk6 article is a good read for putting goals in perspective and deciding exactly which SEO goals to measure.  

Many companies bypass the fact that building your brand online is a central and worthy SEO goal, as people associate your excellent published content, professional presentation, and good impression with a brand they can trust and want to do business with.
  #inboundmarketing  

Post has attachment
Kevin Yeaman was tagged in Kevin Yeaman's album.
Photo
Commenting is disabled for this post.
Wait while more posts are being loaded