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At the end it is their virtue, skills and willingness to push ahead that will make the product a success or failure
Putting all the typical bio's you've read aside, I was born with marketing DNA and have developed the skills of discovering market problems, then sythesizing and communicating these into strategic value and products that people want to buy.
Most people would say, WOW, that's pretty sweet! Others would say; it's product management.
Either way, I use my talents and experience to influence companies and teams to engage in making right decisions before wasting time, energy and resources on products and services no one wants.
I've enabled great teams, created some amazing go-to-market strategies and ensured that gut instinct and epiphanies were eliminated for over two decades.
Tweet-a-Coffee: Another example of Starbucks' brilliance
There’s no denying that Starbucks understands technology, and more importantly, their customers.In 2011, Starbucks began accepting mobile pa
How to Win a Lifelong Customer (After You Screw Up)
Have you ever screwed up in a personal relationship? Have you ever said the wrong thing, missed a deadline or otherwise disappointed someone
Let's All Shed Tears For The Crappy Startups That Can't Raise Any More M...
And raise a glass to the moron angel investors who created this mess in the first place and now are getting what they deserve.
San Jose Citizens Play Money Game To Help In Tough Budget Decisions
Luke Hohmann of Innovation Games joins Anne Makovec to discuss the company's games which are helping local governments with budget issues.
Change the Rules: 5 Ways to Bring Mission Into Your Business
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.